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Technology

Howbout

Status: Active

Feb 3rd 2021 - Mar 5th 2021

Howbout is a millennial-focused social calendar and planning application. The app allows a group of individuals to instantly find when they’re all free, easily organise any social plan & quickly manage what they’ve got on. The company soft-launched in December 2019 and after strong early traction raised £100,000 – co-led by mobile heavyweight Claire Valoti – to refine the product ahead of its full launch in July 2020. Howbout argues that its app downloads have grown >500% since then. The company has been featured 3x by Apple and >75,000 events have been organised by users in >100 countries, despite 100% UK marketing focus. Howbout was also named in TechRound’s 2020 list of top 100 startups. Howbout sees a socialising boom waiting to happen and believes itself uniquely positioned to capitalise on overdue drinks, catchups and holidays in a post-pandemic world. It will use the investment to focus on company growth and begin monetising.

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Howbout Rating Review

Pitch rating powered by CROWDRATING

Rated on 15/02/2021

Pitch Rated

72%

overall

Management

74%

Product

72%

Investment

69%

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    Log in to view target

    £3,847,773
    pre-money valuation

    6.10%
    equity available

    734
    investors

    £688
    pledge per investor

    11962821
    company number

    Active
    company status

    25/04/2019
    incorporated 5 years

    £0.33
    share price

    Previous Funding rounds
    19 May 24 Crowdcube £505,010 / 202% 71.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 74%

Skills 73%
Howbout is founded by three co-founders who are experts in web development and have a keen interest in solving complex problems that require a diverse set of skills. The Co-Founder/CEO was a corporate lawyer by profession but now is a serial entrepreneur who is skilled in teamwork, leadership, and time management. His primary focus is on TMT and other disruptive technology sectors. He has been awarded “Student Leader of the Year” at the University of Exeter. The Co-Founder/CTO is the driving force behind the development of the Howbout product. He is skilled in web, app, software, and game development. The Co-Founder/CFO is an Investment Banker who focuses on harnessing and applying their data, analytics, and trends. He is responsible for all financial aspects of the business. The Software Engineer is passionate about all aspects of technology, mainly when applied to solving meaningful problems and building real products. He is skilled in software development, C++, Java, PHP, and operating systems. It was noted that the Co-founder/CEO has not managed in this sector previously, and they have not, as yet, appointed a dedicated marketing head.

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Funding progress

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Log in to view amount pledged

    Log in to view target

    £3,847,773
    pre-money valuation

    6.10%
    equity available

    734
    investors

    £688
    pledge per investor

    11962821
    company number

    Active
    company status

    25/04/2019
    incorporated 5 years

    £0.33
    share price

    Previous Funding rounds
    19 May 24 Crowdcube £505,010 / 202% 71.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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  • The Daily Telegraph