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WhiskyInvestDirect leverages BullionVault’s proven model of crowdfunding wholesale bullion bars (25,000 UK clients) and applies it to maturing whisky. The model eliminates the key working capital constraint experienced by producers, whilst users can potentially profit as the whisky increases in value. The team includes the founder and CEO of BullionVault and an ex-Commercial Director at Diageo who has been building whisky brands for the last 24 years.

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