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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Nourish by Jane Clarke (NBJC) is an aspirational wellness brand that makes nutritious drinks made with all-natural organic ingredients, using low carbon footprint packaging, delivered to a customer's doorstep. Its target audience is people afflicted with malnutrition particularly when undergoing cancer treatment or living with dementia or mental illness. The company expanded its customer base by 789% between January 2020 and March 2021. It also points out that it has onboarded noted Chef Prue Leith. The company has featured in numerous publications like Daily Mail, Net Doctor, The Sun Online, and Daily Express, to name a few. NBJC has raised more than £650,000 from private investors in its previous round and secured an 'Excellent' rating of 4.7 on Trustpilot from 100+ verified reviews. It also seeks to become a contender in the Oral Nutritional Supplement (ONS) market in the UK that is valued at £237 million. The company will use the investment to launch and scale its B2B model and invest in Direct-to-Consumer (DTC) marketing.

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days to go: Expired investment: £257,579
NGX is a nutrition company that claims to have made the world’s first genetically personalised nutrition-shake, backed by nutritionists and scientists. The company is in the process of filing a patent for its product. It asserts that recommended food guidelines are based on population averages that are generic and not suitable for achieving optimum physical, mental fitness and health. NGX claims that its customer-specific products are trustworthy as they are made based on a DNA Nutrition Test (DNT) that is unique to a person. The company is operating in the $87 billion fitness market and aims to be a major contender. NGX has sold 30,000 NGX meals since its launch in 2020, collected data on over 5,000 genetic variations, and created proprietary gene-nutrition matching algorithms. It was a finalist in the 2019 British Business Awards (Health & Wellness) and has featured in publications like Glamour, Men's/Women's Health amongst others. The company will use the investment to support customer acquisition activities, team expansion, product supply, and brand partnerships deals.
days to go: Expired investment: £294,934
Brickowner aims to become the leading service provider for property developers and asset managers, ensuring benefits for both parties. The company undertakes background checks of investors on its portal for the benefit of asset managers. It also ensures that investors can easily navigate its portal and find deals that suit their financial appetite. Brickowner successfully exited five investment rounds despite two investments happening in the wake of COVID-19. The platform has over 3,000 investors registered with over 700 active investors. It has overseen £14 million worth of investment on its portal to date. Brickowner will use the investment towards technology up-gradation, hire strategic personnel to expand marketing, and increase its marketing spend.

Pitch Rated

56%

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days to go: Expired investment: £132,528
GIBIE combines ancient Indian dying methods with modern weaving technologies to produce sustainable and luxurious homewares. The company argues that the textile industry uses an astonishing 9 trillion gallons of water annually, as well as, releases harmful gases and chemicals in the air and water. GIBIE aims to change this scenario by bringing forth sustainable linen that has superior qualities to chemically enhanced and dyed linen. It has come out with an industrial-scale production proposal of its linen. The company is a PETA-approved vegan brand and a member of the Color Ashram Foundation that promotes the usage of herbal dyes around the world. GIBIE will use the investment to launch its essential sales programs, boost marketing initiatives and scale production.

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days to go: Expired investment: £158,571
Ripple is a clean energy ownership platform and renewable energy expert which aims at providing people the opportunity to own their own source of low-cost clean power. More than 460 people have pre-registered for Ripple's first wind farms. It has achieved a pre-registration conversion rate of 27% from click-throughs amongst Tesla owners. With the proceeds, Ripple will focus on launching the pilot wind farm project and recruiting a new Tech Team of a Finance Director, and a Business Development Manager. It is also preparing its business costs for the launch of the full-scale project in early 2020.
days to go: Expired investment: £859,787
Aardvark is a company that manufactures dry kibbles for dogs and cats using insects as the source of protein. It has partnered with VC backed insect farm NextProtein. The company claims that its products meet the nutritional needs of pets while creating a smaller environmental footprint than pet food that uses animal meat. It also asserts that insect protein is endorsed by the British Veterinary Association. The company has developed its kibbles to be grain-free, consist of seaweed and other natural ingredients with no fillers. The UK pet food market is poised to grow to £2.9 billion in 2020, and the company aims to be a sustainable manufacturer in this segment.  The company requires investment to assist in manufacturing its first batch of pet food, help market its products to pet owners across the UK, and expand into Europe by 2021 and the U.S by 2024.
days to go: Expired investment: £300,290
Landbay is a Buy-to Mortgage (BTM) lending platform that provides investors access to a flow of whole-loan high-quality BTL mortgages that can be securitised or held on a balance sheet. Landbay asserts that it does not deploy any of its own balance sheet nor take any credit risk. The company has completed over £600 million of mortgages to date. It argues that it has the mortgage funding, technology and capacity to grow significantly in the £250 billion mortgage market. The company was rated 'Excellent' on consumer review website Trustpilot. It will use 50% of the investment towards technology upgrade, 25% towards marketing and brand development, and 25% towards general marketing expenses.
days to go: Expired investment: £5,129,548
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
PLAYin CHOC is an innovative, premium and award-winning manufacturer of vegan organic eco-friendly toys and chocolates. Its products are allergen-free, plastic-free, 100% organic and inspire creative play. Since its launch, PLAYin CHOC has sold approximately 50,000+ units in 21 countries. Additionally, potential stockists for its products are estimated at 100,000 in the UK and 1 million globally. Now, PLAYin CHOC is planning to take its product to the market via high-end food supermarkets; independent food, confectionary and gift shops; travel retail market; direct to the consumer via subscription; and international distributors. Funds raised will be used to increase growth by securing larger and permanent premises and intensify targeted marketing at trade & consumer shows and online.
days to go: Expired investment: £278,450
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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