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Equity Crowdfunding Pitches

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DNApal is a personalised diet, health and fitness app that combines DNA infomation with other factors like age, weight, diet, family history and health goals. Two of the largest consumer DNA companies, 23andMe and Ancestry.com, have tested over 18m people. DNApal is capable of interpreting DNA results from these companies to provide precise recommendations on how to improve diet, hormone balance, weight loss, sleep, fitness & more. The company also won the best pitch at VentureFest 2019 at Oxford Brookes University. DNApal is aiming to launch MVP in January 2020 (iOS). The company is also aiming to recommend further testing and specific supplements where necessary and offer 1:1 consultations with a specialist. With the fund raised, DNApal plans to develop the full scope of the app, weekly goals, content challenges to keep users committed.

Pitch Rated

70%

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days to go: Expired investment: £49,990
Fighter Shots (FS) is a company that makes daily energy shots from a range of sources like ginger, turmeric and manuka honey to boost and strengthen human immunity. FS has sold over 50,000 bottles since its launch in November 2019. The functional drinks market has the potential to grow by $180 billion (11% CAGR) to $270 billion from 2020-24 on the back of COVID-19. FS aims to be a disruptor in this segment and asserts that its a dependable substitute to coffee and sugary drinks. It has secured listings with the Health Store, Tree of Life and DDC. The company is also developing sales in the United Arab Emirates (UAE). FS will use the investment to build its digital marketing and sales capabilities to bring its product to more customers.

Pitch Rated

73%

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days to go: Expired investment: £160,000
Pretty Athletic offers award-winning skincare solutions for athletic and active women. It makes high-performance, effective, and natural skin-care solutions for active women who sweat and experience exercise-related skincare problems. In 2018, the company's product Workout Glow was awarded the Pure Beauty Gold award for Best New Natural Face Product. It has now sold more than 15,000 units since its launch. Pretty Athletic has also collaborated with many brands such as Paola's Body Barre and Lululemon. With the proceeds, the company will intend to improve its Research & Development, Sales, and Packaging.
days to go: Expired investment: £62,748
Gozney specialises in the designing and manufacturing of premium and creative stone & fire ovens for the commercial and home use. The company has invented the world’s first portable stone pizza oven, 'Roccbox' and made $1.2M pre-sales in 45 days. In 2018-19, it has received revenue of £5.4M and EBITDA of £0.2M. Gozney ovens are used by leading restaurant chains including MOD, Franco Manca and many more. Recently, the company has been ranked at No. 12 in the 5th annual Sunday Times WorldFirst SME Export Track 100. Gozney has witnessed a growth of 148% in international sales over the past 2 years. Furthermore, it aims to launch new products and accelerate expansion into overseas territories.
days to go: Expired investment: £1,716,200
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
Livia's is a brand that makes 100% plant-based, natural and indulgent treats. The company develops the recipes in-house and sells through retailers such as Tesco, Sainsbury’s & Boots, as well as, through online channels like Amazon and its website. The company has sold almost 7 million treats and has 200,000+ online followers. Their products cater to those with allergies and intolerances. They have seen sales increase by over 1,000%+ during the lockdown. Livia's will use the investment for new product development, grow its e-commerce platform, enhance its marketing and sales team, and scale its operations.

Pitch Rated

68%

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days to go: Expired investment: £1,935,322
The Juggling King (TJK) is one of the UK's first Seed-to-Bottle rum production companies from Guernsey. TJK argues that its product is the first rum ever to be distilled with cultivated sugarcane grown under glass in Guernsey and to be produced on the island. The company has appointed English former footballer Michael Owens as its global brand ambassador and featured on James Martin's Saturday Morning show. TJK has also onboarded 18 trade customers including hotels, restaurants and bars since its launch in August 2020. It will use the investment for working capital, customs & excise duty expenses, input costs, and other verticals.
days to go: Expired investment: £402,059
Backed by the cutting-edge technology of Augmented Reality (AR) app, Trend Editions presents a revolutionised way of purchasing quality furniture, antiques and fabrics over the internet. It functions as a unique alternative to the traditional furniture industry. With an aim to be an AR-only UK retailer, Trend Editions has already a substantial infrastructure in place and over £150K of investment to slice their target market. Trend Editions’s high-value items are available on make-to-order basis without warehousing or showrooms.
days to go: Expired investment: £50,510
Musations is a mobile application that allows you to describe your feelings through music. You can share, discover, create and discuss music with friends. Using Musations, you're able to create lip-syncs, free format music videos and voice recordings.  
days to go: Expired investment: £63
Troubadour, a brand that specializes in creating comfortable, functional, and sustainable bags for both work and weekends. They are committed to their impact on the planet and their communities, being a certified B Corp. In 2022, Troubadour acquired the Mujjo brand, a tech accessories company, which has aided in expanding their product range and accelerating product development and customer discovery. They have experienced significant revenue growth, with a 128% increase in 2022, and continue to see substantial growth in 2023, having sold to over 30,000 customers worldwide and gaining recognition for their sustainable bags and accessories.
days to go: Expired investment: £1,771,286
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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