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Equity Crowdfunding Pitches

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Hop is a Vietnamese fresh food concept showcasing a passion for Vietnam’s rich and vivid culture, food, and street atmosphere. It has 5 multi-format sites across London ranging from 700sqft “mini-HOPs” to a 3,000sqft “HOP Café”. HOP has completed sales of c.£3.8m in 2018 and is serving an average of 12k customers every week. The company has an agreement with Vita Mojo to launch digital screen ordering technology. HOP is raising funds to grow the brand across the UK.

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72%

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days to go: Expired investment: £1,457,110
MyT is a cloud-powered subscription-based accounting software designed for small businesses that allows them to submit financial information to Her Majesty's Revenue and Customs (HMRC) under the Making Tax Digital initiative, which is mandatory from April 2023. MyT asserts that its app provides businesses with a simple way to keep track of business finances on the go, send and manage invoices and bills, and record expenses and mileage. The company claims that its app is available on App Store and Google Play and has witnessed 1000+ downloads to date. It claims that it has onboarded over 500 users without any extensive marketing spend. MyT will use half of the investment to implement its marketing plan, a third for developing new technology and the remaining for administrative expenses.

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73%

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days to go: Expired investment: £133,543
AxiaFunder is a commercial litigation funding platform that offers investors access to pre-vetted cases. The platform aims to connect eligible investors like sophisticated retail investors, high-net-worth, and typically institutions with claimants seeking funding. Launched in January 2019 with the first case fully funded within seven days and the third in 7 hours; 5 cases financed to date, attracted over 355 registered investors so far including several institutions and has featured in several prominent publications including the Financial Times, Times and City AM. Also, they have won the 'Best Commercial Litigation Crowdfunding Platform 2019' award by Wealth & Finance. AxiaFunder plans to use the proceeds to make key hires particularly to strengthen its case origination, further development of its platform and marketing to build the AxiaFunder brand and grow its investor base.

Pitch Rated

72%

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days to go: Expired investment: £256,780
An independent restaurant business offering investment opportunities for the first time since successfully launching 3 restaurants as of 2013 without any prior funding. A Rule Of Tum Group is the owner of The Burger Shop Hereford & Worcester and The Bookshop Restaurant. The former provides high-quality food in a relaxing environment, whilst the latter produces dishes made from grass-fed steak and uses organic vegetables. The business hosts a food festival annually, which oversees more than 8000 visitors. In the year ending March 2018, A Rule Of Tum Group achieved £1.6m in annual turnover and are now crowdfunding to fully purchase their Hereford site. Furthermore, the business is planning to open a butcher's shop in 2020, as well as another restaurant located in Worcester.
days to go: Expired investment: £485,730
Equipsme is a company that aims to democratise health insurance by making it affordable for businesses. The company offers flexible fixed-price packages to employees while giving them the option to upgrade their package to avail more features upon payment. Members can speak to a general physician round the clock, have physiotherapy sessions, avail regular health checks and, if necessary, be quickly referred to a consultant for diagnosis and treatment. Members can access these features through a simple-to-use application. Since February 2018, the company has secured an exclusive 5-year insurance capacity deal with AXA PPP Healthcare and grown its members by 130.5% Year-on-Year (YoY) (to May 2020) with a 95% broker renewal retention rate. The company will use the investment to enhance its user experience and scale its marketing as it announces its partnerships with organisations such as Starling Bank and Simply Business.

Pitch Rated

78%

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days to go: Expired investment: £879,204
Fairer Finance (FF) is a consultancy launched in 2014, on a mission to become the UK's most trusted provider of consumer financial services ratings. FF makes money through four key channels namely, licensing access to its data and insights, selling endorsements to those who do well in its ratings, sponsored research that helps improve the financial services market, and helping firms do better for their customers. FF earned £170,000 worth of revenues in its latest quarter, had its ratings published on thetimes.co.uk, which got 35 million views/week and onboarded noted entity, Lloyds Bank, that uses FF's data insights. The company aims to expand into more banking and insurance sectors and grow its consumer presence, helping it to strike deals with comparison sites and sign up more companies for its Insight services. The company will use the investment to expand its campaigning work and create a fairer market for consumers.

Pitch Rated

82%

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days to go: Expired investment: £291,899
A protein energy brand that offers its products in round balls as an easy-to-eat pre and post workout snack. Boostball's multi-award winning products are made from raw ingredients that have been cold-pressed and only contain natural sugars from fruits and plants. Boostball sells almost 50,000 units per month across 13 countries and have their own production facility, which creates products for other companies too. Boostball has partnered with Virgin Atlantic and Wimbledon to market their range and their customers also include Google, WHSmith and Graze. Funds are being raised to launch their next product range, Boostbutter, which is nut butter in squeezable pouches of various sizes. The business is also seeking to grow their market share by entering other territories such as the USA.
days to go: Expired investment: £251,300
The first regulated crowdfunding business in the UK offering investment opportunities in environmental, ethical and social companies. Since 2011, Abundance has funded 34 investments totalling more than £75m, whilst delivering gross returns of 4-15% per year across renewable energy, social housing and sustainability projects. This equates to total interest returns of £12.1m. More than 5,250 investors on the platform have contributed funds almost 5 times on average over various campaigns. Abundance also offers an IFISA product and as at April 2018, they have 8% of the IFISA market, which equates to over 2,900 ISA customers. The business’s investor's numbers have grown 52% since January 2017 and in the past year their customer portfolio has seen a 30% increase. In the last 3 years, marketing expenditure efficiency has also improved by 76%. Abundance's services are free-to-use for investors. This means there are no fees for investing or withdrawing funds in opportunities or ISA products. Revenue is generated from borrowers who are seeking to raise finance for their projects. This is in the form of a set-up fee and a regular admin fee per year. The business is crowdfunding to expand on the types of projects they currently offer, as a means to attract a wider range of investors. In addition, Abundance aims to market the campaigns on the platform through numerous channels and upgrade the technology they currently use to enhance the user experience.
days to go: Expired investment: £1,621,138
Mr Lee’s Pure Foods is an innovative food/tech company creating award-winning premium healthy noodles-in-a-cup and will be launching its new instant Congee Asian rice porridge. All products are certified low sugar, gluten-free, low on calories, Vegan options and 100% recyclable and compostable packaging. The global instant noodle market is expected to reach $57.5 billion by 2024 which the brand aims to capitalise on and establish itself in as the market leader. Mr Lee's has won 50+ global awards and nominations including Grocer Gold Exporter of the Year, Great British Entrepreneur winner, and The Sunday Times Maserati 100 winner. Noted publisher Penguin Random House has published Mr Lee’s 100 Noodle Recipe cookbook which has been met with critical acclaim worldwide. With the investment, the company will invest 25% of it in marketing initiatives and entering into the US market, 10% in product development, 20% in working capital for food production during scale-up, 5% in upgrading its Hot Noodle Kiosk and vending machine facilities, and 40% in global group operating and personnel costs runway for commercial functions and scale-up activities within Australia, the UK, and the USA.

Pitch Rated

56%

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days to go: Expired investment: £1,835,892
Itasca Wines is a Hampshire-based vineyard and winery that produces fine English wines. The company is raising funds for its contract winemaking facility, to fulfil the growing demand from vineyards. There are over 760 vineyards in the UK currently, 111 have their own winery and only a handful of these provide contract winemaking services to other vineyards. Itasca Wines aims to become a major winemaker and create award-winning wines at Penn Croft. The company planted its first vineyard of 16,000 vines in May 2019 and has featured in Vineyard Magazine in February and May 2019.

Pitch Rated

76%

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days to go: Expired investment: £1,147,003
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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  • Financial Times
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  • The Times
  • The Daily Telegraph