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Equity Crowdfunding Pitches

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ByRuby is a food delivery company. It sources produce from local ethical suppliers, prepares meals in small batches using the raw produce, freezes the meal to preserve the taste, and delivers it nationwide. ByRuby argues that the UK ready meal sales market is worth £12 billion in 2020. The company witnessed sales up to 200% online in March 2020. ByRuby asserts that it uses only British free-range or organic meat & sustainably sourced fish from British waters. The company won the 2018 Women's Health Food Award. Its products are stocked in 26 retail stores. ByRuby has been mentioned by publications such as Daily Mail, Daily Telegraph, and Metro. It will use 50% of the investment for marketing, 26% to grow its kitchen team, 17% to upgrade its kitchen and 7% for new product development.

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days to go: Expired investment: £288,243
Carocell Bio is an early-stage Research and Design (R&D) company aiming to develop nanoparticle-based, novel peptide anti-inflammatories to treat atopic dermatitis/eczema (AD) and other serious inflammatory diseases. It argues that millions of people continue to be affected by debilitating skin ailments, which in turn, escalates the development of new pharmaceutical drugs. The company asserts that the anti-inflammatory therapeutics market will reach US$122.6 billion by 2025 from US$95.9 billion in 2019. The company aims to be a major contender in this market. Carocell Bio has also been awarded an Innovate UK grant of £390,874. The company is seeking £1 million in equity investment over the next 12 months to show that their compounds work in human tissue biopsies of several inflammatory diseases.

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days to go: Expired investment: Withheld
Craved is an online marketplace for food and drink. To date, they have had most success in the corporate sales and gifting market.  
days to go: Expired investment: £127,540
StarStock are a drinks marketplace that enable suppliers to sell direct to wholesalers, pubs, shops, bars & restaurants nationwide. StarStock puts the suppliers in control of their products and listings, taking a small percentage of each sale. Suppliers set the prices, while we do the rest, arranging delivery of beers, ciders, wine and spirits.
days to go: Expired investment: £1,343,149
Baking Time Club sells baking supplies through a subscription service and direct to consumers by utilising their own website, Amazon and Etsy. Their aim is to provide customers with unusual and exiting items for the kitchen.
days to go: Expired investment: £64,940
Whey Forward Health make innovative health and nutrition products. Since the launch in 2013 they have sold over 350,000 products. Promixx an original vortex mixer, battery powered, self-stirring protein shake maker, being their first product which is now sold in over 50 countries. They are now looking to launch two new shakes Regenerative and Morning Glory which are repeat purchase products. The investment will create two new websites operating on a subscription model and help them unlock their growth potential.
days to go: Expired investment: £292,399
A sustainable food company intorducing insects as a regular Western food. Eat Grub now has listings at UK and European retailers. Their wide product range includes roasted cricket snacks and protein bars. The company also sells B2B to major pubs and restaurants such as Wahaca and Fat Duck, as well as directly to customers via Amazon. After creating a new website, funds are sought to increase national sales and digital marketing.
days to go: Expired investment: £150,028
TheCarCrowd is a Passion Asset Investment (PAI) platform that intends to address the lack of investment options for the 8 million UK millennials by allowing them to take a real equity stake in a classic car and benefit from the potential appreciation. The company argues that classic cars appreciated 194% over 10 years up to Q4 2019 as per expert reports. TheCarCrowd points out that its portal allows interested investors to buy shares in cars from just £20 and unlock the benefits of potential appreciation. The company asserts that its business idea has found traction amidst users with over 620 investors registering on the portal since the company's launch in November 2020. TheCarCrowd will use 12% of the investment for Public Relations (PR), 48% for marketing, and 40% for working capital.

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days to go: Expired investment: £379,108
Ready Burger (RB) states that it has created the UK's first scalable, value-driven, entirely plant-based Quick Service Restaurant (QSR) brand. RB claims that it has mastered the science behind the taste and texture of plant-based foods to make them indistinguishable from their non-veg counterparts. It further points out that its final products use up to 92% lesser greenhouse gases, and require up to 70% lesser water than competitor brands. RB argues that its meals cater for vegetarians, vegans, meat lovers, and people preferring Halal or Kosher foods. RB offers fast-food classics and has partnered with a global plant-based food manufacturer. RB asserts that its ergonomically designed kitchens enable it to produce 1000s of items a day, that are in turn, serviced from its central distribution centre. RB's integrated web-app ordering, in-store ordering kiosks and an innovative delivery solution allow customers to have their food in under 30 minutes. RB says it will use the investment to grow its business across different verticals.
days to go: Expired investment: £1,998,549
Cheese Posties are a subscription based service, providing all needed ingredients in perfectly proportioned packs to create gourmet cheese toasties at home. They currently have over 30 different flavour combinations and all come with a collectable trumps card and a toaster-friendly cooking bag. 
days to go: Expired investment: £20,322
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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