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Equity Crowdfunding Pitches

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Horse Guards Gin (HGG) aims to revive heritage spirit brands and re-introduce them to modern consumers. The company owns eight heritage trademarks including its latest brands 'Pink Gin' and 'Wing Walker Rum.' HGG intends to become a contender in the Gin and Rum markets that are forecast to grow to $17.36 billion and $21.5 billion by 2025. The company aims to launch two new premium spirits in 2021 and is in early talks around licensing to spirits businesses, including 'Ready To Drink' cocktails. HGG sold 9,000 bottles in 2020 and onboarded distributors who have access to more than 500 outlets. The company is in discussions to sign up distributor agents in Canada, South Africa, and the Middle East. The company's celebrity ambassadors include cricketing legend, Phil Tufnell. It will use the investment to accelerate new brand launches, grow its sales/marketing team, and build strategic alliances to extend brand reach.

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72%

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days to go: Expired investment: £346,340
Gunna Drinks is a company that manufactures and sells craft soft drinks, consisting of natural juices with less than 5% sugar and no artificial colours or flavours. They have outshone established competitors like Gingerella, Fentimans & FeverTree in taste tests, and its recipes draw inspiration from around the world. Gunna is stocked in major supermarkets and convenience stores across the UK such as Co-op, Sainsbury’s, Amazon, Ocado, and JD Wetherspoon. Gunna Drinks has experienced 85% revenue growth in 2019 and was overfunded by 78% in its last crowdfunding round. The company will utilise the investment to boost consumer marketing to drive rapid revenue growth and develop new products and flavours.
days to go: Expired investment: £274,880
PopUp Painting (PUP) is an art company that aims to be the leader in organising experiential social painting events in the UK. The company endeavours to bring art out of the classroom and gallery into the places people meet on an everyday basis, thereby, unleashing creativity. PUP has hosted over 45,000 guests to date. Total revenues to date are £1.1 million. In the last financial year, the company generated revenues of £373,000. The COVID-19 pandemic in March led to PUP launching its online art sessions which was met with positive feedback. The company resumed hosting in-person COVID-secure events from July 2020 onwards. PUP is seeking £175,000 at a pre-money valuation of £1.3 million to launch its own Central London experiential events space and to expand its current services to reach a new product market.

Pitch Rated

45%

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days to go: Expired investment: Withheld
The Juggling King (TJK) is one of the UK's first Seed-to-Bottle rum production companies from Guernsey. TJK argues that its product is the first rum ever to be distilled with cultivated sugarcane grown under glass in Guernsey and to be produced on the island. The company has appointed English former footballer Michael Owens as its global brand ambassador and featured on James Martin's Saturday Morning show. TJK has also onboarded 18 trade customers including hotels, restaurants and bars since its launch in August 2020. It will use the investment for working capital, customs & excise duty expenses, input costs, and other verticals.
days to go: Expired investment: £402,059
Musations is a mobile application that allows you to describe your feelings through music. You can share, discover, create and discuss music with friends. Using Musations, you're able to create lip-syncs, free format music videos and voice recordings.  
days to go: Expired investment: £63
Devoted is a premium brand that has received a 5* on Trustpilot. It is currently sold in 16 countries and its focus is to produce a high-quality alternative that's completely grain-free and high in meat content. 213 satisfied customers have provided a 9.3/10 rating on Trustpilot. The company strives to become a significant provider of premium pet foods to observant pet keepers worldwide. With the proceeds, the company seeks to capitalise on the current market trends with its natural pet foods.
days to go: Expired investment: £67,850
Perfino designs natural scent infused artisan jewellery. The company argues that one-third of humans are intolerant to synthetic chemicals and that up to 60% of these chemicals may be absorbed into the bloodstream. Perfino wants to change this scenario and provide fragrance lovers access to natural scents with no skin contact. Perfino pendants come with six super-absorbent lava stones and a bottle of expertly blended natural essential oils. Users need to simply add a drop to a stone, put it in the pendant, and enjoy a wonderful scent all day long. The company aims to disrupt the $310 billion global jewellery/perfume market with its products. Perfino's CEO has featured in the BBC’s CEO Secrets and Radio 4 Business Matters. The company will use the investment to grow its team and product range, boost sales and set up a membership service.

Pitch Rated

76%

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days to go: Expired investment: £74,268
The British Snack Co makes quirky and original British snacks. The company's award-winning flavours and unique ranges of craft popcorn, crisps, and pork snacks have sold over 8 million bags to date. It aims to be a contender in the £3.2 billion UK snacks market. The company's products are stocked across major retailers like Waitrose, Ocado's, Morrisons, Borough Box, and Amazon, to name a few. Its craft pork scratching product, Awfully Posh, was the first pork snack ever to win a Great Taste Award. The company has been working with buyers in the hospitality industry to create joint marketing plans for after lockdown to rapidly grow its Out Of Home (OOH) sales. It will use 50% of the investment to grow its staff, 37.5% towards trade marketing, and 12.5% for New Product Development (NPD).
days to go: Expired investment: £382,495
Virtual Reality Universe provides location based virtual and augmented reality experiences.  Expensive systems and hardware requirements put such experiences out of reach for most consumers.  Virtual Reality Universe aims are to change that by placing units in busy shopping areas and sports arenas.  (SEIS Partial)
days to go: Expired investment: £57,900
Planks Clothing (PC) is a British clothing brand that creates eco-conscious outerwear for skiers. The company is an omnichannel brand that sells Direct-to-Consumer (DTC) via its website, through its Val d’Isère store and other retailers like ASOS, Surfdome, EVO, and Ellis Brigham. PC uses 'bluesign' approved fabrics and incorporates 'REPREVE' recycled yarns into 68% of its products having recycled 1.5 million waste plastic bottles. The company had a turnover of £1.85 million between May-June 2020. PC has a growing community of 27,000+ customers that are a part of its Grassroots Tour initiative. Its loyalty platform, 'The FUSS', allows the brand's best customers to complete missions, create content and become brand advocates. The company will use the investment to continue international DTC expansion by improving customer experience in target markets via website localisation and digital marketing and sustain Business-to-Business (B2B) growth via integrated marketplaces. 
days to go: Expired investment: £939,427
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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