Percuro is a low carbon, next-generation pet food that is ethically farmed and formulated using insect proteins. The company argues that its pet food has a low carbon pawprint whilst being hypoallergenic and nutritious with low inflammation properties. Percuro has launched its Direct-To-Consumer (DTC) site in the UK and Germany with a roll-out plan that includes covering additional EU markets later in 2021, raised a £340,000 seed investment in the previous 10 months, and signed product listing agreements with key retailers in the UK and Singapore. The company will use 40% of the investment for brand building through digital marketing, 30% for retailer brand-building investments, 20% towards launching treats and its plant dog range, and 10% towards new market expansion into Asia.
days to go:
Expired
investment:
£618,596
The Cookaway is a Direct-to-Consumer (DTC) company that makes and sells recipe boxes to users to enable them to make delicious food from the comfort of their homes. Users receive all the ingredients, including premium oils, along with complete recipe cards made by the company's expert chefs. The Cookaway has garnered over 500 verified reviews on TrustPilot with an 'Excellent' rating and onboarded 10 chefs including 5 MasterChefs and a 2-Michelin starred chef. It has featured in publications such as The Independent, Forbes, The Week, and The Daily Mail. The company was the 'Chosen Food Partner' for The Lord Mayor's Big Curry Lunch 2021. The Cookaway will use 25% of the investment to hire talent, 20% to boost brand visibility via content generation, 15% to make its technology platform more intuitive, 15% to launch new chefs and cuisines, 5% to improve its sustainability credentials, 5% to develop its app with more features, 10% towards automation, and 5% to launch a membership program.
days to go:
Expired
investment:
£792,187
Family Secret (FS) is a company that specialises in making sauces that are low on fat, sugar, calories and contain no added preservatives. The company's seven cooking sauces are listed with retailers including Ocado, Coop Midcounties, Amazon, as well as, hosted on QVC. The company's pouches are recyclable, and it is the process to make them compostable/biodegradable. It aims to be a disruptor in the $605 billion snacks market. FS won the 'Best Pitch' in the West Midlands 2019 via Pitchfest at Venturefest, were finalists for The Midlands region of the Family Business Entrepreneur 2019 via Great British Entrepreneur Awards, and appeared with celebrity chef Gordon Ramsay in a recipe video. The company will use the investment to expand its range of cooking sauces, produce more recipe videos to attract customers, expand sales by making its website more intuitive, and bring out snack boxes.
days to go:
Expired
investment:
£147,070
Ember Snacks (ES) is a sustainable meat snack brand that aims to end factory farming in the meat industry. It works directly with farmers committed to using high welfare and regenerative practices to improve soil health and encourage wildlife on their farms. Since its launch in 2017, ES's products have been stocked in over 2,000 distribution points across the UK, including Sainsbury’s and Waitrose. It also argues that it is the most reviewed meat snack brand on Amazon across the UK and Europe, with nearly 4,000 reviews. The company asserts that its products are stocked in 200 Stonegate pubs, supported by field activation. It earned over £1.75 million in sales in 2020, won a medal at the Charcuterie Live Awards 2021, and received over 35 pieces of press coverage in 2021. ES states it will use the investment to discourage factory farming, build its team, grow distribution channels in major UK supermarkets, launch a campaign to highlight factory farming practices, reach out to new customers, and launch new products.
days to go:
Expired
investment:
£1,420,578
SL'M is the world's first zero sugar, zero carb, zero fat range of wines which is approved by both the TSO and FSA. During COVID-19, the company witnessed record earnings, amidst profitable online sales in March 2020. The company has also been featured in publications such as Cosmopolitan, The Sun, and many more. Slim Wine's audience comprises Gen X, Millennials, and Boomers, giving the company a great cross-generational position in the market. The company has served over 2 million glasses of wine and generated profits of over £1 million amidst a growing customer base. Slim Wine's latest vintage, Cuvée 450, was showcased at the 'Royal Berkshire Polo Club'. The company will use the investment to boost sales and marketing, advertising campaigns, and wine production.
days to go:
Expired
investment:
£262,948
BabyChum is a bespoke marketplace for independent family, baby & parent-related gifts. It aims to be a significant contender in the estimated £10 billion UK baby market. The company has onboarded 300 vendors and witnessed over 70,000 unique visitors in 6 months since launching in April 2020. It has also secured several partnerships with notable entities like Vodafone and Craft Gin Club. BabyChum has received press coverage in publications like OK! and Mother & Baby magazine. It has a combined social following of over 10,000 across Instagram & TikTok. The company will use the investment towards digital marketing to boost sales and update its marketplace software to enhance both supply and consumer experiences.
days to go:
Expired
investment:
£68,545
Planty delivers chef-prepared, plant-based, frozen meals straight to the doorstep of UK consumers. The company is on a mission to help people choose a smarter diet for the planet. It aims to become a contender in the plant-based food industry that is set to reach $74.2 billion by 2027. Planty further asserts that in the UK alone, 39% of people considered themselves as flexitarian in 2019. The company has sold over 30,000 meals in the first four months of 2021, reached £43,000 of monthly revenue in April 2021, was named the 'Best vegan delivery service in the UK' by Men's Fitness, and built up a 4.8/5 rating on Trustpilot. It has also featured in press entities like Forbes, BBC GoodFood and Cosmopolitan. Planty claims that it has seen a revenue increase of 800% from September 2020 to April 2021. It will use the investment to hire key talents, expand its meal options with innovative dishes, develop new products (desserts and breakfasts), and move to a larger commercial kitchen to sustain demand.
days to go:
Expired
investment:
£538,195
Equal Health's (EH) mission is to create a healthy organic food brand that makes a difference to the environment and its customers' health. The company wants to become the go-to brand for healthy organic meals. EH uses seasonal organic ingredients which are ethically sourced, cooked and packed in its kitchen by its expert team of chefs. It received its organic status through the UK's leading certification body, The Soil Association. It aims to launch a new range of healthy organic frozen meals. EH will use the investment to focus on digital marketing, increase its kitchen facilities, and invest in New Product Development (NPD).
days to go:
Expired
investment:
£226,598
The world's first alcoholic drinks company adding collagen to spirits with an elegant and refined taste. This unique recipe has stayed true to the principles of a classic gin but with a rejuvenating twist of anti-ageing botanicals such as pink grapefruit, star anise and fresh orange, with the innovative addition of pure collagen. The collagen market is estimated to be worth $6.63bn by 2025. Till now, 27,000 bottles sold, secured over 200 UK stockists including Ocado & Amazon, successful tastings at Taste London, BBC Good Food and appeared in over 300 media outlets including Lorraine, Sky News, Vogue, Daily Telegraph and Sunday Times. With the proceeds, they will launch internationally, maximise untapped UK opportunities and aim to become the leader in the new and evolving collagen markets.
days to go:
Expired
investment:
£26,700
Cook My Grub (CMG) is an online food delivery marketplace that offers fresh and authentic home-cooked food using Artificial Intelligence (AI) and Machine Learning (ML). CMG allows customers to choose their food from options such as vegetarianism, veganism, halal, and gluten-free. Customers can use CMG's app to order food on the same day or pre-order several days or even weeks in advance. CMG points out that it sets up 'Virtual Restaurants' for home-chefs giving them the flexibility to decide when, what, and how much they aim to cook. It aims to be a contender in the £10+ billion UK restaurant delivery market. CMG argues that it has served 1300+ meals across Maidenhead, Windsor, and Slough. It has planned future expansion across London, Reading, Swindon, and Home Counties. The company has featured in publications like BBC Berkshire Radio, Public Sector Catering, Business Cloud, and TechFound. It will use the investment to increase marketing, scale-up operations, and grow its technology teams.
days to go:
Expired
investment:
£685,544
