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Equity Crowdfunding Pitches

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LuxDeco aims to connect luxury shoppers around the globe to the world's finest interior brands through personal shopping technology, white-label e-commerce service and a curated online marketplace. It believes that its proprietary algorithms, data science, and expert curators who aggregate and standardise product data from hundreds of partners, set it apart from traditional e-commerce and present the most relevant selection to the users. LuxDeco offers a curated selection of products from 350+ premium brands with minimum inventory risk while providing a personalised shopping experience. Moreover, leading interior brands like Ralph Lauren and Aerin have also joined the platform. Till date, with £920 average order, it has seen £13m+ gross sales. In Y/E March 2019, it achieved £546k gross profit after fulfilment (-£1.59m P+L).
days to go: Expired investment: £1,518,730
MIA: Made In Africa is an ethical food company pioneering in creating products within Africa. Cocoa is grown in Madagascar and instead of exporting the ingredients, MIA create fairly made finished products in conjunction with local communities.
days to go: Expired investment: £137,281
White Peak Distillery (WPD) is a whisky distillery that aims to change the way whisky is made and create authentic flavours. It has so far invested £1.4 million in tried and tested plant equipment producing 400,000 bottles of maturing whisky. The company aims to become a contender in the $60 billion global premium whisky market. WPD has received 'Gold Awards' from The Wizards of Whisky World Whisky Awards. It has come out with programs to monetise its maturing whisky including its Cask Sales program, Temperance Club membership and its Prologue 2.1 release 2-year aged single malt spirit, that has been received with positive feedback. WPD has also been awarded visitor business in The Peak District, which receives 13 million+ visitors per annum, boosting its Direct-to-Consumer (D2C) model. It will use the investment to grow its business across different verticals.

Pitch Rated

82%

Gold

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days to go: Expired investment: £1,301,320
Elemental Digest is a clean-tech Agri-Food technology manufacturing business that transforms the industrial waste problem into high value-added sustainable products with impressive economic, nutritional, and environmental benefits. The company recovers valuable food extracts and creates organic 'clean' phosphate-rich fertiliser for soil and crop enhancement. These products are tested and validated by Rothamsted Research. Elemental Digest is partnered with a well-known leading international meat producer. It has qualified its final products and is ready to produce to scale. The raised funds will be used in building the fertiliser plant, developing the team, expanding markets, and research & development to qualify crop-related precision applications.
days to go: Expired investment: £1,525,240
ByRuby is a food delivery company. It sources produce from local ethical suppliers, prepares meals in small batches using the raw produce, freezes the meal to preserve the taste, and delivers it nationwide. ByRuby argues that the UK ready meal sales market is worth £12 billion in 2020. The company witnessed sales up to 200% online in March 2020. ByRuby asserts that it uses only British free-range or organic meat & sustainably sourced fish from British waters. The company won the 2018 Women's Health Food Award. Its products are stocked in 26 retail stores. ByRuby has been mentioned by publications such as Daily Mail, Daily Telegraph, and Metro. It will use 50% of the investment for marketing, 26% to grow its kitchen team, 17% to upgrade its kitchen and 7% for new product development.

Pitch Rated

54%

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days to go: Expired investment: £288,243
Itailians clubhouse is a new type of clubhouse located in London. The members can enjoy casual and fine dining, cocktails and fine wines. They can also just use the private lounges, rooms, offices and terrace. Itailians clubhouse mostly focus on fashion, design, art and hospitiality. The funding will be used to refurbish their existing building and to also look for new venues all around london. 
days to go: Expired investment: £584,661
Vita Mojo is an award winning food technology company, providing affordable meals tailored specifically to the customer. The food is personal and transparent as to what goes into each dish and how it was prepared. All ingredients are picked to suit your own tastes and needs, and can be personalised to increase your protein or decrease your calories as required. 
days to go: Expired investment: £3,200,080
Winchester Distillery produces premium spirits in Winchester and the surrounding landscape. Established in 2014, it has grown each year with an average year-over-year increase of 82%. Winchester Distillery has grown organically over five years, with no external finance. Its brands are sold throughout the South of England, and its production is up to 1,000 bottles per week. Its UK trade customers include Fullers, Nectar, Tolchards, Matthew Clark, Majestic Wine and a vast portfolio of independent retailers. This company is covered by press like ITV Meridian and BBC. Additionally, it has 5-star reviews on TripAdvisor and attracted 19k social media following. With the proceeds, Winchester Distillery will increase production and reduce batch cost, install a brewhouse, and increased its UK marketing.
days to go: Expired investment: £459,970
Halo Coffee (HC) makes 100% home compostable biodegradable coffee capsules. It has sold its products to more than 9,000 customers across 70 countries. The company has generated 45% of sales revenues by subscription customers having a more 40% retention rate. HC was the winner of Sky: Beyond Plastic category at the tve 2019 Global Sustainability Awards. It has also signed a partnership with The Perfect World Foundation, and onboarded noted environmentalist, Sir David Attenborough. HC is the official sponsor of the British Olympic Sailing team. The company is planning to launch Halo Coffee Germany (GmbH) in 2021. The company will use the investment to build brand awareness, further develop sales, drive customer acquisition, expand product portfolio, strengthen the team and build Capsule Generation II.

Pitch Rated

87%

Gold

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days to go: Expired investment: £349,160
In My Kitchen is a platform that aims to bring together a network of professional and semi-professional chefs to sell their signature dishes and recipes online. The platform was founded in July 2020. In My Kitchen asserts that its business model holds precedence in a time where takeaways have grown in popularity in the UK because of COVID-19. It gives many chefs who have become unemployed or have fewer shifts for developing their creativity and skills whilst allowing them to earn through the gig-economy. The company has a network of more than 70 chefs across London, with backgrounds across a range of cuisines. With the investment received, the company will develop its team and company infrastructure.

Pitch Rated

31%

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days to go: Expired investment: Withheld
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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