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Equity Crowdfunding Pitches

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UnderPinned gives freelancers a single, dedicated platform to learn how to build a successful business, find clients, manage their work, and help them get paid on time. The company aspires to build a connection with users that ensures everyone thrives through its accelerator programme, community, and content. UnderPinned asserts that its accelerator programme allows it to achieve day one unit profitability before converting users to subscribers. It claims to have made £12,772 in revenue with £8,000 spent on marketing in its first month of programme sales in January 2021. The company argues that COVID-19 has accelerated freelancing, moving away from traditional employment. UnderPinned has a community of over 20,000 subscribers and growing. It says itvwill use the investment to scale its team, marketing and product development as it focuses on expanding in the US and EU markets.

Pitch Rated

51%

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days to go: Expired investment: £629,086
DNApal is a personalised diet, health and fitness app that combines DNA infomation with other factors like age, weight, diet, family history and health goals. Two of the largest consumer DNA companies, 23andMe and Ancestry.com, have tested over 18m people. DNApal is capable of interpreting DNA results from these companies to provide precise recommendations on how to improve diet, hormone balance, weight loss, sleep, fitness & more. The company also won the best pitch at VentureFest 2019 at Oxford Brookes University. DNApal is aiming to launch MVP in January 2020 (iOS). The company is also aiming to recommend further testing and specific supplements where necessary and offer 1:1 consultations with a specialist. With the fund raised, DNApal plans to develop the full scope of the app, weekly goals, content challenges to keep users committed.

Pitch Rated

70%

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days to go: Expired investment: £49,990
Fighter Shots (FS) is a company that makes daily energy shots from a range of sources like ginger, turmeric and manuka honey to boost and strengthen human immunity. FS has sold over 50,000 bottles since its launch in November 2019. The functional drinks market has the potential to grow by $180 billion (11% CAGR) to $270 billion from 2020-24 on the back of COVID-19. FS aims to be a disruptor in this segment and asserts that its a dependable substitute to coffee and sugary drinks. It has secured listings with the Health Store, Tree of Life and DDC. The company is also developing sales in the United Arab Emirates (UAE). FS will use the investment to build its digital marketing and sales capabilities to bring its product to more customers.

Pitch Rated

73%

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days to go: Expired investment: £160,000
Livia's is a brand that makes 100% plant-based, natural and indulgent treats. The company develops the recipes in-house and sells through retailers such as Tesco, Sainsbury’s & Boots, as well as, through online channels like Amazon and its website. The company has sold almost 7 million treats and has 200,000+ online followers. Their products cater to those with allergies and intolerances. They have seen sales increase by over 1,000%+ during the lockdown. Livia's will use the investment for new product development, grow its e-commerce platform, enhance its marketing and sales team, and scale its operations.

Pitch Rated

68%

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days to go: Expired investment: £1,935,322
Atom Universe (AU) is an established virtual world, available on PC and consoles that allows players to create their avatars, explore a vast 3D universe, and meet like-minded individuals from all over the world to chat and play with. The company asserts that its game has seen over 2 million downloads with an average of 20,000 unique players registering every month. AU claims that the revenue from in-game purchases added up to over £500,000 since the company's launch in 2016. The company has partnered with Crash Media providing players access to over 100 Kung-fu movies to play in its Kung Fu Theatre, signed up with Valiant Comics to open its comics store, and plans to run an NBA 2K eSports event, with a virtual rap battle lined up. It will use 60% of the investment to develop the mobile version of its game, 30% to grow its team, and 10% for marketing.

Pitch Rated

52%

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days to go: Expired investment: £94,518
Immersionn™ is a Virtual Reality discovery engine for immersive content. This engine works with fast speeds and low latency providing 5G networks that are the perfect go-to-market vehicle for Immersionn. This platform is accessible via smartphones, virtual reality headsets and laptops. Immersionn has the potential to work globally with 5G Telco operators and other vertical markets (e.g Transport, Mobile OEMs) that benefit from proposing Immersionn’s offering to its customers. Immersionn’s founder is a member of the UK5G Creative Industries working group, supporting the acceleration of the immersive sector adoption of 5G.

Pitch Rated

50%

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days to go: Expired investment: £110,300
DelivrMe aims to be a delivery app that makes it easy, fast and safe for users to order anything, anytime, anywhere. The company acts as the user’s shopper by equipping all its riders with a pre-paid card who then shop, pick up or drop off the user's items within 30-45 minutes at the user's specified location. The company plans to charge a delivery fee and a one-time service fee to the customer for placing an order. DeliverMe was awarded a £50,000 grant by the UK Government’s innovation agency and aims to be a contender in the food on-demand delivery industry that is projected to reach £61 billion in 2021. It was also a 'Young Start-up' Talent finalist. The company's iOS and Android apps are developed and ready to launch. It will use the investment to complete its technology development and fund its service roll-out plan.

Pitch Rated

41%

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days to go: Expired investment: £249,994
Good Club is an online grocer that aims to sell sustainable household food and products across the UK. The company's sales have grown from £18,000 to £234,000 in May 2020. The potential demand for sustainable food and products is £61 billion in the UK, and the company finds itself as a strong contender in this domain. COVID-19 has led to an increased interest in home-delivered grocery products amongst consumers. Good Club responded to this by opening its first distribution hub in North London. It has also carried out a 'Life Cycle Analysis' of its proposed process and prototype packaging to ensure that its sustainable and eco-friendly. The investment raised will help the company grow its revenues, establish scalable marketing foundations for future growth, and roll out 'Closed Loop' service to strengthen customer loyalty.

Pitch Rated

78%

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days to go: Expired investment: £1,001,337
FounderTribes helps budding entrepreneurs get access to advice, connections, and capital from established founders via its educational app. It argues that around 581 million people will never gain access to Venture Capital (VC) funding or avail meaningful entrepreneurial education. FounderTribes intends to change that and become a contender in the Education Technology (EdTech) market worth $5 trillion. Users can use the app to get personalised feedback from FounderTribes's community of seasoned entrepreneurs and investors, get actionable tips from industry-specific networks to work on problem areas, and avail alternative financing to start and scale their business. FounderTribes has raised £700,000+ as part of this round, onboarded over 400 investors and 500 mentors on its portal, and signed its first paying customer, Capital Enterprise, with £20,000 worth of subscriptions. It will use 76% of the investment for HR costs, 10% towards video content creation, 3% towards IT expenses, 2% towards marketing expenses, and 8% for general operations.

Pitch Rated

44%

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days to go: Expired investment: £805,960
Njori is a company that has created an accurate, multi-functional cooker that can be stored on a bookshelf alongside cookbooks. The cooker uses integrated sensors and accessories to monitor and regulate the cooking process. It's built-in scales helps a user measure ingredients before and during the cooking process. The scale function also enables the user to reduce food by a set weight or percentage. The company aims to be a disruptor in the global portable induction cooker market that is set to be worth £4.5 billion by 2022. Njori has filed UK patents & is building its supply chain in China. It will use the investment to finish development and bring the final product to market.

Pitch Rated

77%

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days to go: Expired investment: £236,797
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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