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Equity Crowdfunding Pitches

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Equal Health's (EH) mission is to create a healthy organic food brand that makes a difference to the environment and its customers' health. The company wants to become the go-to brand for healthy organic meals. EH uses seasonal organic ingredients which are ethically sourced, cooked and packed in its kitchen by its expert team of chefs. It received its organic status through the UK's leading certification body, The Soil Association. It aims to launch a new range of healthy organic frozen meals. EH will use the investment to focus on digital marketing, increase its kitchen facilities, and invest in New Product Development (NPD).

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days to go: Expired investment: £226,598
The world's first alcoholic drinks company adding collagen to spirits with an elegant and refined taste. This unique recipe has stayed true to the principles of a classic gin but with a rejuvenating twist of anti-ageing botanicals such as pink grapefruit, star anise and fresh orange, with the innovative addition of pure collagen. The collagen market is estimated to be worth $6.63bn by 2025. Till now, 27,000 bottles sold, secured over 200 UK stockists including Ocado & Amazon, successful tastings at Taste London, BBC Good Food and appeared in over 300 media outlets including Lorraine, Sky News, Vogue, Daily Telegraph and Sunday Times. With the proceeds, they will launch internationally, maximise untapped UK opportunities and aim to become the leader in the new and evolving collagen markets.

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days to go: Expired investment: £26,700
Cook My Grub (CMG) is an online food delivery marketplace that offers fresh and authentic home-cooked food using Artificial Intelligence (AI) and Machine Learning (ML). CMG allows customers to choose their food from options such as vegetarianism, veganism, halal, and gluten-free. Customers can use CMG's app to order food on the same day or pre-order several days or even weeks in advance. CMG points out that it sets up 'Virtual Restaurants' for home-chefs giving them the flexibility to decide when, what, and how much they aim to cook. It aims to be a contender in the £10+ billion UK restaurant delivery market. CMG argues that it has served 1300+ meals across Maidenhead, Windsor, and Slough. It has planned future expansion across London, Reading, Swindon, and Home Counties. The company has featured in publications like BBC Berkshire Radio, Public Sector Catering, Business Cloud, and TechFound. It will use the investment to increase marketing, scale-up operations, and grow its technology teams.

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days to go: Expired investment: £685,544
NoshyCircle intends to disrupt the £8.5 billion UK takeaway market by offering healthy home-cooked meals with ingredients and their nutritional value clearly displayed on deliveries. Consumers can use the app to order their meals prepared by cooks in their neighbourhood. NoshyCircle ensures that the cooks are registered with their local council having a food hygiene rating of three or above. The company also strives to make sure that all its deliveries arrive in an eco-friendly packaging and delivery solution. NoshyCircle enables anyone passionate about cooking to register themselves as cooks and start their virtual kitchen. It currently has 20 such people on its platform. NoshyCircle will use the funds to scale its presence to the rest of London by the end of 2021 and expand its social media presence to attract more consumers to grow its business.

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days to go: Expired investment: £91,424
CakeDrop is a cake scheduling and delivery platform revolutionising office cake culture. The company's products, it claims, helps save office managers' time, brings teams together, and provides a lucrative route to market for local artisan bakeries. In the wake of Covid-19, the company adapted itself to provide cake by post which has proved to be a profitable move with companies wanting to treat staff at home. CakeDrop sells packages of 5, 12, 25 or 50 cakes, which appear as a credit on a customers' online account for them to schedule for delivery as-and-when required. The company delivers its cakes via zero-emission bikes. It has featured in publications like British Baker Magazine, City AM and Business Daily and has witnessed an 84% repeat purchase rate on packages from 2018 onwards. The company will use the investment to improve its marketing campaign, upgrade its platform, hire staff and boost product development. 

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days to go: Expired investment: £100,621
A premium alcoholic tea company sold in major UK retailers including Harrods and Fenwick, as well as exporting to Germany, China and Hong Kong. NOVELTEA currently has two distinct flavours that are vegan and UK manufactured. The business is in active discussions to take their products to the US, Canada and Mexico, also whilst in conversation with distributors in more than 50 countries.

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days to go: Expired investment: £302,130
Sugar Crave is an award-winning treat delivery service that has sold more than 13 tonnes of Pick N Mix in their first year. The company have won the Best Online Business 2019 award with Shropshire Chamber of Commerce and has also seen growth of 4000% in Year 1 to £67,959 with a profit of £27,291. Additionally, from covering 5,000 postcodes, the company now caters to 79,500 postcodes in Yr 1, with the aim to deliver within 60 minutes from order, Sugar Crave is working towards increasing its coverage across the UK by 2022. With the proceeds, the company will increase the range and expand coverage to all 52 major UK towns & cities.

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days to go: Expired investment: £131,940
Two Drifters Distillery (TDD) is one of the very few British distilleries that makes rum from raw ingredients, rather than importing and flavouring it. It has worked with Climeworks Direct Air Capture technology to remove CO2 from its products. The company's technique won admirers leading to a boost in sales. Since its launch in 2019, TDD converted existing equipment to increase capacity from 80 bottles per week to an estimated 1800 per week. It has also secured contracts from prominent entities including John Lewis (national and online), Exeter Chiefs Rum and Virgin Wines. The company has an active social media community with 10,000+ followers and also conducts weekly distillery tours that see full attendance from its customers. TDD has also received press coverage from media houses including The BBC, The Telegraph and The Independent. It will use the investment to grow its sales and showcase its product at retail outlets, and bring to the masses sustainably-made British products.

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days to go: Expired investment: £286,340
The Wine List (WL) gives confidence to wine lovers through a home wine course. The company argues that 20% of the UK's wine drinkers fall into a cohort that is actively engaged, spend at the higher end of the market, and frequently drink from a variety of sources. But less than 20,000 people don't have the requisite knowledge about different wine styles and tastes. WL aims to change this scenario by offering a home wine course to customers where alongside their wine lessons, they also get two bottles of wine to practice their skills on. The company has shipped 20,000+ bottles of wine and witnessed revenues of £298,000 in April-October 2020. WL is also building a digital content platform that will offer best in class video lessons, with learning quizzes to reinforce knowledge. The company has featured in Metro, Evening Standard, and Courier. It will use the investment to increase content production, wine delivery and scale into 2021.

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days to go: Expired investment: £505,494
In My Kitchen is a platform that aims to bring together a network of professional and semi-professional chefs to sell their signature dishes and recipes online. The platform was founded in July 2020. In My Kitchen asserts that its business model holds precedence in a time where takeaways have grown in popularity in the UK because of COVID-19. It gives many chefs who have become unemployed or have fewer shifts for developing their creativity and skills whilst allowing them to earn through the gig-economy. The company has a network of more than 70 chefs across London, with backgrounds across a range of cuisines. With the investment received, the company will develop its team and company infrastructure.

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days to go: Expired investment: Withheld
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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  • The Daily Telegraph