Wellbeing Sisters (WS) is a company that offers wellbeing advice, hosts an online shop, and sells a subscription box full of toxin-free health, beauty, and nutritional products by and for women. The company first launched its subscription box in 2019 for women trying to conceive. WS witnessed a sell-out of its series of one-off boxes tailored towards conceiving, pregnancy, early motherhood, midlife and menopause in 2020. WS aims to be a contender in the UK subscription box market that is set to be worth £1 billion by 2022. The company asserts that it has organically grown its social media following consisting of over 5,000 supporters. It will use the investment to invest in technology, product development, and marketing/PR.
days to go:
Expired
investment:
£153,394
Small Beer Brewing Company specialises in brewing classic beer with an Alcohol By Volume (ABV) below 2.8% without any loss in flavour. The company asserts that the beer market is worth £18.4 billion in the UK and over £520 billion globally. In the UK, the 'Low & No' category sits at £450 million. The company aims to be a major contender in this category. It is already exporting its products to Iceland, Singapore, Hong Kong & Spain. The company's stockists include entities like Majestic Wine, Ocado and Waitrose. It will use the investment to fund its expansion both in the UK & foreign markets.
days to go:
Expired
investment:
£750,004
Serious Pig (SP) aims to become the UK’s number one premium savoury snack brand. The company is backed by BrewDog co-founder James Watt and aims to become a contender in the UK savoury snack market valued at £3.2 billion. SP's range consists of products like 'Snack Salami', 'Snacking Cheese', and 'Snacking Pickles'. Its most recent innovation is 'Sourdough Snacking Croutons'. It has a loyal fanbase of nearly 9,000 'Club Seriously' members. The company's sales have trebled since 2018 to £1.35 million in December 2020. SP claims that despite COVID-19 shutting down hospitality in 2020, it quickly adapted and developed significant Direct-to-Consumer (DTC) revenue, in particular with Amazon, where sales grew by 235% between the first and second half of the year, touching £187,000 between June - December 2020. The company will use the investment for sales and marketing, logistics, New Product Development (NPD), and cut plastic packaging to reduce its carbon footprint.
days to go:
Expired
investment:
£648,854
Wilton London (WL) is a B Corp that creates eco-friendly home care products packed with essential oils and sells Direct To Consumer (D2C) via a subscription service. The company argues that traditional home care products are loaded with nasty chemicals that are harmful to the environment. WL aspires to change this with its products. The brand has signed partnerships with stockists like Ocado, Holland & Barrett, Robert Dyas, Lakeland and Farmdrop, established an eCommerce business with 10,000+ D2C sales to date, and has 11 products in the detergent and cleaning categories. They have featured in publications like Ideal Home, Metro, Stylist, and Daily Mail. WL states they aim to become a contender in the UK Household cleaning market valued at £3.7 billion. The company states it will use 40% of the investment to fulfil large stock orders and boost new product development, 30% towards furthering business development and recruitment. and 30% towards acquisition and retention marketing to expand its subscription model.
days to go:
Expired
investment:
£540,172
Horse Guards Gin (HGG) aims to revive heritage spirit brands and re-introduce them to modern consumers. The company owns eight heritage trademarks including its latest brands 'Pink Gin' and 'Wing Walker Rum.' HGG intends to become a contender in the Gin and Rum markets that are forecast to grow to $17.36 billion and $21.5 billion by 2025. The company aims to launch two new premium spirits in 2021 and is in early talks around licensing to spirits businesses, including 'Ready To Drink' cocktails. HGG sold 9,000 bottles in 2020 and onboarded distributors who have access to more than 500 outlets. The company is in discussions to sign up distributor agents in Canada, South Africa, and the Middle East. The company's celebrity ambassadors include cricketing legend, Phil Tufnell. It will use the investment to accelerate new brand launches, grow its sales/marketing team, and build strategic alliances to extend brand reach.
days to go:
Expired
investment:
£346,340
The Ethical Butcher (TEB) is a premium, sustainable and ethical online butcher on a mission to spearhead the craft meat revolution. It has partnered with farmers who practise regenerative agriculture and supplies premium quality meat to the restaurant industry throughout London. TEB claims that its meat is 100% pasture-fed and free from hormones and antibiotics. It has served 10,500 orders to 5,000 customers. TEB generated £789,000 in revenue and £141,000 in profit in 2020. TEB asserts that it has an ‘Excellent’ rating on Trustpilot, featured on news entities such as The Telegraph, The Times, and BBC Good Food, and claims to be the first and only online Pasture-Fed Livestock Association (PFLA) certified butcher in London. The company points out that it has 478,000 website visitors and intends to use the investment to accelerate the growth of its B2C business and scale its meat production.
days to go:
Expired
investment:
£1,592,648
The Park Brewery (TPB) is a beer manufacturer. The company raised over £300,000 in its crowdfunding campaign in 2018. It has also managed to increase its sales from 100 pubs to 200. The company's beer is distributed around the UK via eight wholesalers. It also has onboarded notable clients like The Hilton, Honest Burgers, Fullers, and many more. TPB argues that it performed well despite Covid-19. It set up an e-commerce site and sold its products Direct-to-Customers (DTC), having completed around 2,000 home deliveries and gained over 1,700 new customers in 2020 throughout the lockdown. It will use the investment to develop its marketing strategy, increase direct sales, enhance its range, create more employment, and purchase additional tank space to meet demand.
days to go:
Expired
investment:
£229,999
Love Ocean (LO) is an ocean-inspired bathroom product brand. It is on a mission to make natural marine ingredient products, eliminate single-use plastic in the bathroom and drive a 'Reuse & Refill' (R&R) culture. LO aims to become a contender in the adult and children's toiletries market worth £750 million in the UK alone. LO is launching a children's product range that consists of a whale tail-shaped bottle made from 100% post-consumer recycled plastic, designed to be reused and refilled via a quarterly subscription. LO asserts that it contributes part of its profits to the Plastic Bank that endeavours to remove 1 kilogram of ocean-bound plastic in Haiti, the Philippines, and Indonesia. The company is planning to launch a baby range in 2022, an adult range in 2023, and a youth range in 2024. LO will use the investment to create educational editorial content to eliminate ocean-bound plastic, build an engaged community, and scale its business.
days to go:
Expired
investment:
£296,156
Perfino designs natural scent infused artisan jewellery. The company argues that one-third of humans are intolerant to synthetic chemicals and that up to 60% of these chemicals may be absorbed into the bloodstream. Perfino wants to change this scenario and provide fragrance lovers access to natural scents with no skin contact. Perfino pendants come with six super-absorbent lava stones and a bottle of expertly blended natural essential oils. Users need to simply add a drop to a stone, put it in the pendant, and enjoy a wonderful scent all day long. The company aims to disrupt the $310 billion global jewellery/perfume market with its products. Perfino's CEO has featured in the BBC’s CEO Secrets and Radio 4 Business Matters. The company will use the investment to grow its team and product range, boost sales and set up a membership service.
days to go:
Expired
investment:
£74,268
Mash Paddle Brewery (MPB) aims to join South London’s brewery scene wherein its members brew their customised beer. MPB wants to provide members, for a monthly fee, with access to a professional kit, guidance, ingredients and a community who share the same passion to create unique brews that a regular consumer can’t buy off the shelf. MPB claims that the UK home-brew market is estimated at over 2 million people. It intends to capture this market and grow its business. The company won the City LaunchLab CitySpark “People’s Choice” and Santander Scholarship, planned a collaboration with a leading London cheesemaker to create a ‘beer & cheese’ experience, and raised £10,900 on Crowdfunder. MPB has also featured in CAMRA’s BEER magazine and Beer52’s FERMENT. The company will use the investment for its first, fully-kitted site identified on Bermondsey Beer Mile, and build a taproom serving fresh beer brewed on-site.
days to go:
Expired
investment:
£88,950
