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Equity Crowdfunding Pitches

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Your Dog’s Club (YDC) is a dog-specific online retailer that provides high nutrition food and treats alongside top quality toys and accessories. YDC community consists of its customers (Waggys), local dog business partners (Pack Leaders), and industry experts (Gurus). The company aims to connect the aforementioned parties through its online community, coupled with a dedicated website, social media feeds, competition announcements, and pet education amidst other details. YDC has scored a 4.9 rating on Trustpilot and aims to be a contender in the £2 billion recession-proof pet market. It has also registered over 5,400 customers. YDC will use 30% of the investment for digital marketing, 25% for accelerating customer base, 20% as working capital, 20% to boost customer growth via affiliate agreements with Forestry England and English Heritage, and 5% for optimising operational costs.

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74%

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days to go: Expired investment: £268,040
Andersen fills the gap by producing intelligent, strong and customizable charging points that can be happily used by customers at home. It has proved itself as a premium provider in the rapidly growing electric vehicle home charger market. The company has witnessed an increase in growth by 10x in 2018 and a third of all sales in the last three months. Andersen has been featured in The Times, BBC London and much more famous press. The company has received 5* on Google review and 'Great' on Trustpilot. It will be using funds to scale up the production and accelerate the growth.

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days to go: Expired investment: £588,560
Catipilla designs, manufactures and retails a range of high quality, functional, wall-mounted climbing frames, resting points, and scratchers to create unique living spaces for cats. The company asserts that the cat segment of the pet market is worth an estimated £5 billion in the UK alone. It wants to become a contender in this segment. Catipilla has sold 2,000+ products across 16 countries, listed at retailer Pets at Home, and became a finalist in the PetQuip '2018 Product of the Year' in the past three years. Catipilla's products are situated in vet practices, catteries, and cat rescue centres. The company claims that it is endorsed by International Cat Care and has a partnership with IAMS, a global pet food giant. After a 5.36 times increase in orders during the 2020 lockdown (compared to Q2 and Q3 2019), Catipilla requires investment to scale up sales, distribution, manufacturing, and export capability.

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76%

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days to go: Expired investment: £196,702
Livia's is a brand that makes 100% plant-based, natural and indulgent treats. The company develops the recipes in-house and sells through retailers such as Tesco, Sainsbury’s & Boots, as well as, through online channels like Amazon and its website. The company has sold almost 7 million treats and has 200,000+ online followers. Their products cater to those with allergies and intolerances. They have seen sales increase by over 1,000%+ during the lockdown. Livia's will use the investment for new product development, grow its e-commerce platform, enhance its marketing and sales team, and scale its operations.

Pitch Rated

68%

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days to go: Expired investment: £1,935,322
Nooro makes cannabidiol (CBD) snack bars. Company founder J.D. Furlong asserts that blending CBD and certain nootropics lead to better cognitive functions in individuals. Nooro also argues that it is the UK's first CBD snack bar seller that is plant-based and gluten-free. The company's products are stocked across 250 retail outlets, cafes, gyms, and delis across the UK. Nooro pivoted to Direct-to-Consumer (D2C) sales during COVID-19 to get better margins. It invested in creating a business model with four distinct revenue streams with 60% earnings coming via e-commerce D2C sales, 15% via digital affiliate sales, 15% via direct sales to partners, and 10% via wholesalers. The company will use the investment to launch an additional three new flavours by February 2021 and grow its business across different verticals.

Pitch Rated

56%

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days to go: Expired investment: £235,819
HUUB is a premium endurance sports apparel brand. Its products are used by Olympic gold medallists, 'IRONMAN' champions and amateur athletes. HUUB witnessed profits worth £4.8 million and an EBITDA of £420,000 in 2019. The company is a leading brand in the £60 million UK triathlon apparel & accessories market. HUBB is now targeting the US$5 billion global bike apparel market. It has built working relationships with noteworthy individuals such as former Olympian Greg Whyte and chef Gordon Ramsay. The company will use the investment to target all endurance sports through a combination of retail and distributor partnerships. It will also expand its Direct-To-Consumer (DTC) online business.

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52%

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days to go: Expired investment: £1,352,941
Ring Powercraft is a designer and manufacturer of sports boats and rigid-hull inflatable boats (RHIBs). The company's product offerings is backed by robust infrastructure, practical design elements, and a naval architecture team, all of which, are leveraged to produce sales across the commercial, leisure, adventure and defence sectors. In 2018, the company celebrated its 50th anniversary. The company has, under Cetus Holdings Limited since 2019, ventured into securing defence contracts. It has also tied up with marine exploration company, Arksen, to create adventure vessels since January 2020. The company is seeking investment to procure tenders for various users such as the ministry of defence, police forces, and the United Nations.

Pitch Rated

50%

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days to go: Expired investment: £202,818
Aguulp innovates and curates liquid formulas using liposomal technology. The company asserts that vitamins in pill form have an absorption rate as low as 5% which is further eaten by stomach acid upon consumption before a person gets a chance to absorb it. Agullp aims to resolve this. Its product, NutriProtect, shields nutrients from corrosive stomach acid and helps 98% of nutrients reach the small intestine for absorption. The company estimates that over 3 million people in the UK and more than 10 per cent of the world’s population is malnourished for a variety of reasons, including environmental pollution, unhealthy diets and stressful lifestyles that block nutrient absorption and compound deficiencies. Aguulp aims to change this with its product line that includes Aguulp for Gut, Aguulp for Brain, and Aguulp for Immunity. The company will use 55.6% of the investment for marketing purposes, 44.2% for paying their staff, and 0.2% as other expenses.

Pitch Rated

74%

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days to go: Expired investment: £317,993
Lucy Choi has created an affordable luxury footwear brand that comes with a unique heritage, having learnt her craft from her uncle, the great shoe designer, Jimmy Choo. Lucy Choi London has been featured consistently at London Fashion Week and in the elite fashion press. The brand has been featured in platforms such as The Times, Vanity Fair, Vogue, Grazia, and The Telegraph. It has been worn by A-list celebrities including Hailey Beiber and Sharon Stone. From 2018 to 2019, there has been a 40% increase in the number of shoes sold. Lucy Choi London has also been sold to various UK stockists and wholesaled internationally. Around 5,800 subscribers have subscribed to its website since 2016 (41% CAGR). With the proceeds, the company will refocus on wholesale globally, design a new website, hire new employees, and increase marketing spends.

Pitch Rated

76%

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days to go: Expired investment: £182,770
Jack’s Shack is an automotive conversion company that creates and sells bespoke campervans and custom trucks to match the dreams and specifications of its customers. The company earns its revenue by customising a customer's campervan or buying, converting, and selling a van to the next potential customers through retail partners. It is aiming to capitalise on the ‘staycation’ trend, with an estimated 83% of British holidaymakers stating they would prefer to holiday in the UK in 2021. Jack's Shack states it has grown annual revenues to £1.5 million+ in 2020. The company is also planning to introduce new custom designs to boost margins from 2021. It will use the investment to move to a bigger site, grow its team, create space to hold more vans at a given time, and generate faster revenues.

Pitch Rated

64%

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days to go: Expired investment: £155,848
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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