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Equity Crowdfunding Pitches

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StepLadder is a financial technology company dedicated to helping people buy their first home. The company asserts that it is tackling the housing crisis with its 'StepLadder Circles' that is based on the Rotating Savings and Credit Association model (ROSCA). Users have to state a monthly monetary contribution and a financial goal. The portal then adds them to a group of people with the same goal wherein all users contribute the same amount each month. The portal then randomly allocates one person in the circle each month the total contribution received. This repeats every month for the duration of the circle until everyone has received their deposit. It has awarded over £750,000 to members on its portal. The platform has featured in The Telegraph, Cosmopolitan, and The Independent. It also won 'Innovator of the Year' in the Women in Tech Awards 2020. StepLadder will use the investment received to improve its pan-UK growth via referral and ambassador programs.
days to go: Expired investment: £161,420
TheCarCrowd is a Passion Asset Investment (PAI) platform that intends to address the lack of investment options for the 8 million UK millennials by allowing them to take a real equity stake in a classic car and benefit from the potential appreciation. The company argues that classic cars appreciated 194% over 10 years up to Q4 2019 as per expert reports. TheCarCrowd points out that its portal allows interested investors to buy shares in cars from just £20 and unlock the benefits of potential appreciation. The company asserts that its business idea has found traction amidst users with over 620 investors registering on the portal since the company's launch in November 2020. TheCarCrowd will use 12% of the investment for Public Relations (PR), 48% for marketing, and 40% for working capital.

Pitch Rated

46%

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days to go: Expired investment: £379,108
Fighter Shots (FS) is a company that makes daily energy shots from a range of sources like ginger, turmeric and manuka honey to boost and strengthen human immunity. FS has sold over 50,000 bottles since its launch in November 2019. The functional drinks market has the potential to grow by $180 billion (11% CAGR) to $270 billion from 2020-24 on the back of COVID-19. FS aims to be a disruptor in this segment and asserts that its a dependable substitute to coffee and sugary drinks. It has secured listings with the Health Store, Tree of Life and DDC. The company is also developing sales in the United Arab Emirates (UAE). FS will use the investment to build its digital marketing and sales capabilities to bring its product to more customers.

Pitch Rated

73%

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days to go: Expired investment: £160,000
Value Chain Lab streamlines supply chains by removing logistics waste.   http://www.valuechainlab.com/ 
days to go: Expired investment: £330,874
Gozney specialises in the designing and manufacturing of premium and creative stone & fire ovens for the commercial and home use. The company has invented the world’s first portable stone pizza oven, 'Roccbox' and made $1.2M pre-sales in 45 days. In 2018-19, it has received revenue of £5.4M and EBITDA of £0.2M. Gozney ovens are used by leading restaurant chains including MOD, Franco Manca and many more. Recently, the company has been ranked at No. 12 in the 5th annual Sunday Times WorldFirst SME Export Track 100. Gozney has witnessed a growth of 148% in international sales over the past 2 years. Furthermore, it aims to launch new products and accelerate expansion into overseas territories.
days to go: Expired investment: £1,716,200
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
Livia's is a brand that makes 100% plant-based, natural and indulgent treats. The company develops the recipes in-house and sells through retailers such as Tesco, Sainsbury’s & Boots, as well as, through online channels like Amazon and its website. The company has sold almost 7 million treats and has 200,000+ online followers. Their products cater to those with allergies and intolerances. They have seen sales increase by over 1,000%+ during the lockdown. Livia's will use the investment for new product development, grow its e-commerce platform, enhance its marketing and sales team, and scale its operations.

Pitch Rated

68%

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days to go: Expired investment: £1,935,322
The Juggling King (TJK) is one of the UK's first Seed-to-Bottle rum production companies from Guernsey. TJK argues that its product is the first rum ever to be distilled with cultivated sugarcane grown under glass in Guernsey and to be produced on the island. The company has appointed English former footballer Michael Owens as its global brand ambassador and featured on James Martin's Saturday Morning show. TJK has also onboarded 18 trade customers including hotels, restaurants and bars since its launch in August 2020. It will use the investment for working capital, customs & excise duty expenses, input costs, and other verticals.
days to go: Expired investment: £402,059
Clima Investments is a green technology company. It wants to shift the narrative in green investing towards the companies that can enable CO2 avoidance. The company's platform allows it to share its methodology and vision with all individuals that care about climate change. It endeavours to create an equity benchmark comprised of 152 listed companies that have taken significant steps to reduce Global carbon emissions. The company also aspires to be a contender in the $250 billion green investments market. It has signed a partnership with independent ETF specialist, HANetf, for the launch of its first Exchange-Traded Fund (ETF). It will use the investment received to pay for operating expenses of creating, marketing and managing its climate-based ETF, supervise operating expenses of the company and handle the cost to run the platform.
days to go: Expired investment: £342,207
Recap is a cryptocurrency portfolio tracking, analytics and tax reporting platform. The company claims that market participants engaging in cryptocurrency have to deal with complex issues such as tracking all of their transactions, valuing cryptocurrency transactions in their tax currency and understanding capital gains tax legislation laws. Recap aims to solve this issue by enabling said participants to calculate any tax they owe on their cryptocurrency trading activity in a matter of seconds on its portal. The company has plans to launch a mobile application enabling investors to track their portfolio on the move. It also intends to come up with a Business-to-business (B2B) offering which Recap asserts will enable crypto native companies to account for their cryptocurrency activity with automatic accounts reconciliation to accounting software like Xero and Quickbooks. The company’s exit strategy is a trade sale within 3-5 years to a cryptocurrency exchange or accounting software provider.

Pitch Rated

84%

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days to go: Expired investment: £120,472
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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  • The Times
  • The Daily Telegraph