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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Planks Clothing (PC) is a British clothing brand that creates eco-conscious outerwear for skiers. The company is an omnichannel brand that sells Direct-to-Consumer (DTC) via its website, through its Val d’Isère store and other retailers like ASOS, Surfdome, EVO, and Ellis Brigham. PC uses 'bluesign' approved fabrics and incorporates 'REPREVE' recycled yarns into 68% of its products having recycled 1.5 million waste plastic bottles. The company had a turnover of £1.85 million between May-June 2020. PC has a growing community of 27,000+ customers that are a part of its Grassroots Tour initiative. Its loyalty platform, 'The FUSS', allows the brand's best customers to complete missions, create content and become brand advocates. The company will use the investment to continue international DTC expansion by improving customer experience in target markets via website localisation and digital marketing and sustain Business-to-Business (B2B) growth via integrated marketplaces. 
days to go: Expired investment: £939,427
BuyMeOnce is an online marketplace selling incredibly sustainable and long-lasting products. It is a novel mixture of review site and web-shop, using its criteria of craftsmanship, best materials, aftercare, ethics and independent reviews. BuyMeOnce's total addressable market is £404 billion across the UK and the US with a projected attainable market of £21 billion. By highlighting on durability and sustainability, BuyMeOnce is helping brands compete on quality. Till date, it has found and approved 2,000+ products that meet its standards. Its business model enables it to be unbiased where brands can't pay to be on BuyMeOnce. Furthermore, it is on a mission to reform throwaway consumerism and to reduce pollution, waste and CO2 emissions. 
days to go: Expired investment: £545,540
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
Troubadour Goods is a menswear brand based in London that is specialised in designing minimalist bags and accessories for maximum performance. The company is working with more than 60 world’s best stores in 12 countries. Its partners include Harvey Nichols, Liberty of London (UK); Barneys, Nordstrom, Bloomingdales (US); East Dane online and Moda Operandi. Retail, wholesale, and bespoke are its three sales channels. In 2017, a British luxury organisation named Troubadour as a Walpole Brand of Tomorrow. With the proceeds, the company is seeking an opportunity to grow the brand into other market segments, which include men’s luxury products and women’s bags and accessories.
days to go: Expired investment: £436,777
Ubiqutek is pioneering the use of electricity in the weed control market. http://ubiqutek.com/ 
days to go: Expired investment: £133,065
Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.

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78%

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days to go: Expired investment: £752,246
Troubadour is a London-based menswear brand specialising in designing minimalist bags & accessories by combining performance design with a clean & modern aesthetic feel. The company has delivered its products to 60+ wholesalers. It is backed by Pembroke VCT, a luxury-focused venture capital firm based in London. Troubadour is planning to work with non-traditional retailers including Ritz Carlton, Four Seasons, and Equinox. It has also collaborated with many world-renowned brands such as British tailors 'Thom Sweeney' and British essentials brand 'Sunspel' that is famous for clothing James Bond. The company has also been a case study for classes at the Harvard Business School. With the investment, the company will support sales growth to its customers and retail partners and also fund working capital requirements from its forecast growth plan.

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75%

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days to go: Expired investment: £621,240
Doisy & Dam (D&D) is a confectionery challenger brand that produces a range of dark chocolate products. It claims that its products are sold across the UK and stocked by Amazon, Sainsbury's, Holland & Barrett, Ocado, Boots, and other global markets. D&D's products are created using ethically sourced cocoa, natural ingredients and contain no traces of palm oil. The company aspires to become a contender in the UK confectionery market that was worth £3.9 billion in April 2021. It further points out that people are aware of the health and the sustainability credentials of the products they buy. It intends to target this sentiment and become an established brand. The company states it has grown its sales to over £1 million and aspires to become the best dark chocolate confectioner in the UK. D&D state they will use the investment for marketing, expanding its product range, and growing its export business.

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81%

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days to go: Expired investment: £515,735
HOWND is an award-winning brand of healthy and natural pet care products. It is one of very few pet product manufacturers in the world to be accredited by the Ethical Company Organisation and certified by Cruelty-Free International. The range includes various products such as vegan dog grooming products and vegetarian Hemp Wellness Treats which are sold in many stores including Pets at Home and Musti Group. The company has signed new distribution agreements in China, America and South Africa. HOWND has won Double Gold for Product Innovation and Marketing Awards in 2017 & 2018 and, it has been featured in the Sunday Express, Daily Mirror and many more. The funds will be used to scale up and expand the team.
days to go: Expired investment: £192,390
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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