Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
White Peak Distillery (WPD) is a whisky distillery that aims to change the way whisky is made and create authentic flavours. It has so far invested £1.4 million in tried and tested plant equipment producing 400,000 bottles of maturing whisky. The company aims to become a contender in the $60 billion global premium whisky market. WPD has received 'Gold Awards' from The Wizards of Whisky World Whisky Awards. It has come out with programs to monetise its maturing whisky including its Cask Sales program, Temperance Club membership and its Prologue 2.1 release 2-year aged single malt spirit, that has been received with positive feedback. WPD has also been awarded visitor business in The Peak District, which receives 13 million+ visitors per annum, boosting its Direct-to-Consumer (D2C) model. It will use the investment to grow its business across different verticals.
days to go:
Expired
investment:
£1,301,320
A women's clothing brand with wearers including Beyoncé, Angelina Jolie and Sarah Jessica Parker. The Baukjen Group is comprised of two brands; Baukjen, for timeless designs and Isabella Oliver, filling the gap in the maternity market. The company has experienced gross sales of more than £18m in the last financial year, with a net revenue of £10.7m and a positive EBITDA. Over the last two years, net sales have increased on average by 26%.
90% of their product range is manufactured in Europe and each order is shipped from their distribution centre in the UK to more than 172 countries. Stockists include Next Label in the UK and Nordstrom in the US. Investments will be used to increase the Baukjen's brand presence through physical retailers via concessions and pop-ups.
days to go:
Expired
investment:
£486,800
Snaffling Pig is an award-winning pork brand which makes snacks with high-quality ingredients. In 2016, Snaffling Pig appeared on Dragons' Den by gaining investment from the Moonpig founder Nick Jenkins. Last year, Snaffling Pig had sold more than 3m packets in 2018 to Tesco, Sainsbury's & Co-op. The company has been given 9 Great Taste Awards and the only Pork Scratching Advent Calendar. The company had a sales turnover of £3.2m in 2018/19 and, it achieved a Net Profit of £350k. The company is aiming to raise £750k to further expand its porky brand to new categories and gain new customers.
days to go:
Expired
investment:
£1,089,540
Fighter Shots (FS) is a company that makes daily energy shots from a range of sources like ginger, turmeric and manuka honey to boost and strengthen human immunity. FS has sold over 50,000 bottles since its launch in November 2019. The functional drinks market has the potential to grow by $180 billion (11% CAGR) to $270 billion from 2020-24 on the back of COVID-19. FS aims to be a disruptor in this segment and asserts that its a dependable substitute to coffee and sugary drinks. It has secured listings with the Health Store, Tree of Life and DDC. The company is also developing sales in the United Arab Emirates (UAE). FS will use the investment to build its digital marketing and sales capabilities to bring its product to more customers.
days to go:
Expired
investment:
£160,000
Gozney specialises in the designing and manufacturing of premium and creative stone & fire ovens for the commercial and home use. The company has invented the world’s first portable stone pizza oven, 'Roccbox' and made $1.2M pre-sales in 45 days. In 2018-19, it has received revenue of £5.4M and EBITDA of £0.2M. Gozney ovens are used by leading restaurant chains including MOD, Franco Manca and many more. Recently, the company has been ranked at No. 12 in the 5th annual Sunday Times WorldFirst SME Export Track 100. Gozney has witnessed a growth of 148% in international sales over the past 2 years. Furthermore, it aims to launch new products and accelerate expansion into overseas territories.
days to go:
Expired
investment:
£1,716,200
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go:
Expired
investment:
£921,686
Livia's is a brand that makes 100% plant-based, natural and indulgent treats. The company develops the recipes in-house and sells through retailers such as Tesco, Sainsbury’s & Boots, as well as, through online channels like Amazon and its website. The company has sold almost 7 million treats and has 200,000+ online followers. Their products cater to those with allergies and intolerances. They have seen sales increase by over 1,000%+ during the lockdown. Livia's will use the investment for new product development, grow its e-commerce platform, enhance its marketing and sales team, and scale its operations.
days to go:
Expired
investment:
£1,935,322
The Juggling King (TJK) is one of the UK's first Seed-to-Bottle rum production companies from Guernsey. TJK argues that its product is the first rum ever to be distilled with cultivated sugarcane grown under glass in Guernsey and to be produced on the island. The company has appointed English former footballer Michael Owens as its global brand ambassador and featured on James Martin's Saturday Morning show. TJK has also onboarded 18 trade customers including hotels, restaurants and bars since its launch in August 2020. It will use the investment for working capital, customs & excise duty expenses, input costs, and other verticals.
days to go:
Expired
investment:
£402,059
Backed by the cutting-edge technology of Augmented Reality (AR) app, Trend Editions presents a revolutionised way of purchasing quality furniture, antiques and fabrics over the internet. It functions as a unique alternative to the traditional furniture industry. With an aim to be an AR-only UK retailer, Trend Editions has already a substantial infrastructure in place and over £150K of investment to slice their target market. Trend Editions’s high-value items are available on make-to-order basis without warehousing or showrooms.
days to go:
Expired
investment:
£50,510
