Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
A shoe company for those working in the service industry with the aim to make extremely comfortable footwear. Foot Ease have worked alongside industry experts with more than 15 years of experience to develop products that will be ready for distribution before the end of 2018. The business has collaborated with a footwear specialist manufacturer who may be a key investor in the future.
days to go:
Expired
investment:
£34,290
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go:
Expired
investment:
£921,686
Helping online retailers run profitable operations by managing their orders, stock levels and couriers. Veeqo's software has been implemented in more than 300 retailers' systems and processes transactions with an average value of £16m per month. Businesses can access their data from almost any smart device and Veeqo have also released Scanner for all retailers, a hardware device with functionalities similarly used by Amazon in their distribution warehouses.
Revenue is generated via retailers paying a regular licensing fee to use the Veeqo platform. This can range from £4,000 to £20,000 per annum. In addition, retailers can also lease the Veeqo Scanner from the company. Funds will allow Veeqo to develop products that can be used in-store at POS systems, as well as strengthen the business further in the UK.
days to go:
Expired
investment:
£126,550
The Funky Appliance Company is the manufacturer of electronic appliances like irons, toasters and kettles. They give popular small domestic appliances a funky twist by designing them in a new stylish and smarter way. The company is working on a new product which will launch in the UK in 2020, and will be sold on its website and dedicated Amazon and eBay stores. They have also finalised arrangements with at least two large UK retailers which will see the new product range go into over 100 stores and online. Funky Iron has got the Good Housekeeping Institute Approval in 2019. The company will use the funds for the tooling and moulds of new products including their certification. The balance of capital will be used as working capital.
days to go:
Expired
investment:
£171,359
Quinola Mothergrain is a plant protein company that aims to disrupt the £3bn rice industry. It offers products that are aimed at boosting the economy and community development to a sustainably beneficial future. The company has received FDA approval in the US, and it has been listed in Ocado and Holland & Barret. It has won many awards including Best Organic Toddler Range (Loved by Parents Awards). The company will use the funds for improving revenues.
days to go:
Expired
investment:
£330,795
Watneys Beer is a craft beer business with a difference. It has reinvented its product for today’s consumers with a single-minded mission to make its brands great again. It has grown quicker than its peers and has built a business turning over of £400,000 a year. Since 1837, it brewed in London and still has etched into the architecture of pubs around the country. Though the brand disappeared in the 1980s, now it's back and set to become a great brand once again. It has established key distribution partnerships with great regional and national pub companies including Star Pubs and Bars, Admiral Taverns, Stonegate Pubs, Antic Pubs, and Enterprise Inns. This year it will look to continue to build distribution with existing customers and believes there is significant headroom in the market for it. Additionally, it will aim to launch its modern cask range of beers, which take inspiration from Watneys' past, all delivered with a modern twist.
days to go:
Expired
investment:
£400,287
Fighter Shots (FS) is a company that makes daily energy shots from a range of sources like ginger, turmeric and manuka honey to boost and strengthen human immunity. FS has sold over 50,000 bottles since its launch in November 2019. The functional drinks market has the potential to grow by $180 billion (11% CAGR) to $270 billion from 2020-24 on the back of COVID-19. FS aims to be a disruptor in this segment and asserts that its a dependable substitute to coffee and sugary drinks. It has secured listings with the Health Store, Tree of Life and DDC. The company is also developing sales in the United Arab Emirates (UAE). FS will use the investment to build its digital marketing and sales capabilities to bring its product to more customers.
days to go:
Expired
investment:
£160,000
Serious Pig (SP) aims to become the UK’s number one premium savoury snack brand. The company is backed by BrewDog co-founder James Watt and aims to become a contender in the UK savoury snack market valued at £3.2 billion. SP's range consists of products like 'Snack Salami', 'Snacking Cheese', and 'Snacking Pickles'. Its most recent innovation is 'Sourdough Snacking Croutons'. It has a loyal fanbase of nearly 9,000 'Club Seriously' members. The company's sales have trebled since 2018 to £1.35 million in December 2020. SP claims that despite COVID-19 shutting down hospitality in 2020, it quickly adapted and developed significant Direct-to-Consumer (DTC) revenue, in particular with Amazon, where sales grew by 235% between the first and second half of the year, touching £187,000 between June - December 2020. The company will use the investment for sales and marketing, logistics, New Product Development (NPD), and cut plastic packaging to reduce its carbon footprint.
days to go:
Expired
investment:
£648,854
Sauce Shop is a craft condiment brand which offers customers a variety of fresh-tasting, innovative and punchy flavoured sauces. The company's products have received 2000 5-star reviews on their online shop, and total revenue is over £340k (EBITDA -£13.5k - July 2019). The revenue growth of the company is over 100% YOY. The brand is now stocked in Sainsbury's, Harvey Nichols, Whole Foods Market and many independent food retailers across the UK. Its Tomato Ketchup won a 2-star Great Taste Award. The company will use the funds to expand operational capacity, grow its team and to facilitate a move in premises to ensure that they can continue to meet demand.
days to go:
Expired
investment:
£254,270
