Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
Super U is a health food brand, creating great-tasting and nutritious superfood blends and providing a natural, innovative & convenient way of consuming superfoods, without costing the Earth. The company has 3500+ online consumers and, the social audience has risen to over 8,500 followers. Additionally, Super U has been a finalist for Start-Up Business of the Year and Health & Beauty Business of the Year 2019 - for the Great British Entrepreneur Awards. The funds will be used for growth, marketing and export strategies.
days to go:
Expired
investment:
£160,110
Revvies Energy (RE) is a nutrition company that argues that its innovative energy strips are a game-changer. The company stresses that 80% of the world's population consumes caffeine every day, which takes at least 45 minutes to an hour to reach its peak. RE states that its energy strips dissolve on the tongue in seconds, providing a faster and efficient performance boost that is less than two calories, vegan and gluten-free. RE has sold over 400,000 packs to date and stocked in more than 400 locations across five countries in entities like Chemist Warehouse Australia, Decathlon Australia, and Amazon marketplaces in the UK, US and Australia. RE was awarded 2021's 'Product Of The Year' in 'Sports Nutrition' by NutraIngredients, Europe's leading nutrition industry title. The company works with athletes across various sports, including RE's Ambassadors Charlotte Purdue (British Marathon Champion 2019 ), top US marathoner, Sara Hall, and dual Australian Olympian, Eloise Wellings. RE states it will use the investment to scale its marketing formula both in the UK and international markets.
days to go:
Expired
investment:
£189,363
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go:
Expired
investment:
£921,686
Petalon is a business that delivers flowers across London and Britain on bicycles. Incorporated in 2016, Petalon was the culmination of two simple ideas delivering flowers to clients and ensuring carbon-neutrality. Petalon's aims to simplify flower delivery by cutting out waste and not compromising on aesthetics or affordability. For every 100 deliveries, Petalon donates 5% of operating profits to bee conservation charities and plants a tree in Britain. They have been praised by renowned publications such as Vogue, Vanity Fair and Stylist. Since incorporation, the company has secured a turnover of £700,000. With the investment, Petalon seeks to develop more brand awareness outside of London, build a dedicated following on social media channels and fund a nationwide marketing campaign to bring beautiful, sustainable floristry to clients across demographics.
days to go:
Expired
investment:
£93,850
3RD ROCK is a sustainable activewear brand that aims to make the best and most ethical climbing clothing in the world. It claims that it has developed a worldwide reputation for making extremely comfortable, better fitting, Made-To-Move garments that perform on the rocks, meet high ethical standards, and transition seamlessly into a user's everyday life. The company has witnessed a 215% growth in the last twelve months despite COVID-19, sold over 65,000 units, and garnered £1.3 million in revenue to date. The company has also acquired knowledge from the Goldman-Sachs accelerator programme. It has recycled over 12,000 plastic bottles into its garments and over 1 tonne of sea waste in its leggings and bra-tops The company will use the investment for range expansion with new innovative product lines, build up its Direct-To-Consumer (DTC) model further, and hire key personnel.
days to go:
Expired
investment:
£393,439
Quinola Mothergrain is a plant protein company that aims to disrupt the £3bn rice industry. It offers products that are aimed at boosting the economy and community development to a sustainably beneficial future. The company has received FDA approval in the US, and it has been listed in Ocado and Holland & Barret. It has won many awards including Best Organic Toddler Range (Loved by Parents Awards). The company will use the funds for improving revenues.
days to go:
Expired
investment:
£330,795
Vite Naturals (VN) is a plant-based nutrition brand that seeks to disrupt the $750 billion health and wellness food market. The company intends to target the aforementioned market with its products namely, Vite Brain, Vite Body, and Vite Protein +. Since launching its first product in late 2018, VN has sold directly to over 10,000 customers and accumulated hundreds of five-star reviews. VN has stocked its products with Holland Barretts both online and offline. The company earned £501,000 in revenue in 2020 and has positioned itself in rapid growth sectors. VN, in recent months, introduced products like 'Gut Health' and 'Mental Performance' in the snack bar category and listed with two of the UK’s largest health food distributors. The company states it will use the investment for new product development, optimising field sales, hiring marketing staff, launching brand awareness campaigns, and ensuring steady working capital.
days to go:
Expired
investment:
£167,020
In business since 1955, a sustainable leather goods retailer that specialises in natural finish, soft touch and fashionable products. Lakeland Leather runs 15 retail stores, that are all profitable, an e-commerce website and have recently created their wholesale division.
In the 2017/18 financial year, revenue was £9.6m, of which 7% of the group's sales were from goods sold online and this figure is increasing rapidly. Funds will be used to further develop Lakeland Leather's e-commerce facilities to meet growing customer demand for high-quality leather products and become a market leader in the industry.
days to go:
Expired
investment:
£112,000
L.A Brewery (LAB) produces non-alcoholic kombucha made from health-boosting teas, fruits, and botanicals. LAB argues that 25% of drinkers consider themselves semi-regular consumers of low and no alcohol in the UK and aims to cater to the demands of this category. LAB asserts that it has already produced and sold one million drinks and achieved listings with entities like Amazon, Selfridges, Leon, Farmdrop, Wholefoods, Planet Organic, Ocado (March 2021), and 300+ independent stockists across the UK. It has also featured in Vogue, GQ, Tatler, Hello!, Elle, and Glamour, to name a few. LAB points out that its feature on ITV's 'Love Your Weekend' with Alan Titchmarsh resulted in £1,000+ worth of online sales in 10 minutes. It will use the investment to expand its microbrewery, increase production 4 times to meet future demand, and increase brand awareness.
days to go:
Expired
investment:
£1,349,997
