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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
3RD ROCK is a sustainable activewear brand that aims to make the best and most ethical climbing clothing in the world. It claims that it has developed a worldwide reputation for making extremely comfortable, better fitting, Made-To-Move garments that perform on the rocks, meet high ethical standards, and transition seamlessly into a user's everyday life. The company has witnessed a 215% growth in the last twelve months despite COVID-19, sold over 65,000 units, and garnered £1.3 million in revenue to date. The company has also acquired knowledge from the Goldman-Sachs accelerator programme. It has recycled over 12,000 plastic bottles into its garments and over 1 tonne of sea waste in its leggings and bra-tops The company will use the investment for range expansion with new innovative product lines, build up its Direct-To-Consumer (DTC) model further, and hire key personnel.
days to go: Expired investment: £393,439
A wind turbine's generator currently uses rare-earth magnets which cost £40 per kg, Greenspur have developed innovative generators which use ferrite magnets, an abundantly available material, that cost as little as £1 per kg. The company have made further advancements by removing the gearbox, which has resulted in lower maintenance costs and improved efficiency.
days to go: Expired investment: £368,640
Caldera is a heat battery company that seeks to institutionalise zero-carbon energy solutions for the masses. Its patented breakthrough, Warmstone heat battery, can store 100kWh of heat for a standard home for 24 hours. Caldera asserts that it takes renewable energy using a flexible green tariff with prices as low as 5p/kWh and stores it as heat, providing carbon-free hot water and heating via Warmstone. The company has raised over £1.5 million through grants and investment to date, installed its first pilot Warmstone product in a family home, established a manufacturing and R&D base, and acquired the support of an energy think tank, Energy Systems Catapult. It aspires to become a contender in the estimated £3.5 billion renewable energy storage market in the European Union (EU). The company is working with König Metall to build and sell Warmstone units via approved UK installers. Caldera will use the investment to install a small number of pilot units in trial homes in 2021 before a full commercial rollout in 2022.

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days to go: Expired investment: £1,572,524
Ruby Violet (RV) creates ice cream flavours, vegan sorbets and iced delights. It asserts that it has grown from a market stall in 2011, to two parlours and an accompanying vintage van, tricycle and trolley, almost doubling its revenue from 2016 to 2019. RV aims to become a contender in the ice cream industry that is worth £1.4 billion in the UK and £44 billion worldwide. It asserts that 90% of the packaging used by the company is either recyclable or compostable. It has featured in press entities like The Times, The Guardian, Vogue and the BBC, to name a few. RV has also collaborated with noted gin company, Gin Mare, creating gin ice cream and sorbet specific to their infused botanicals. RV's clients include Costa Coffee, Nike, McVitie's, and Moet & Chandon. It will use 75% of the investment for capital expenditure, 15% for marketing activities, and 10% for hiring key personnel.

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days to go: Expired investment: £357,173
Elizabeth Henley® Ltd is designing the world's first smart window shutter developed with microprocessor technology. The product is designed to automatically close the blinds at the time of dusk. It can also turn on LED switches, thereby offering mood lighting to a room. It has a license contract with Apple to promote integration with HomeKit tech. Elizabeth Henley® Ltd. also has design patents for wingtip® and shutter design with which it aims to cover the central and higher end of the market. The company has attracted interest from customers in the UK, USA, Europe, Dubai and Australia. With the proceeds, the company will further improve the prototype and buy tooling and machinery.
days to go: Expired investment: £26,700
3RD ROCK is a sustainable Activewear sports brand founded for people who have a passion for nature. Created by a team of passionate climbers, 3RD ROCK creates extremely comfortable, Made-To-Move garments. It is a wholesale e-commerce business that has sold more than 55,000 units in 20+ countries. Catering to climbers and yoga enthusiasts, it has received more than 1000 5-star reviews out of which 96% are positive ones. Being environmentally conscious, 3RD ROCK has utilised 12,000 bottles in its manufacturing process with over 1 tonne of sea waste being used in the production of leggings and bra-tops. With the proceeds, the brand will kick-start the next stage of growth by with range expansion & innovation, retaining and developing key wholesale accounts, making strategic hires and penetrating new markets.

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days to go: Expired investment: £361,700
Nimble produces a range of child-friendly household cleaning products. These award-winning products have already been distributed in Taiwan, Middle East, Philippines, and the UK. All the Nimble products are sold in stores such as Boots.com, 375 Sainsbury’s stores, and 86 Boots stores. The company has patented its Milk Buster technology and has been awarded by the BBC with the 'The Customer is Always Right' award. Nimble has sold more than 80,000 units since its launch in 2016. With the proceeds, the company will execute an initial launch marketing activities for Sainsbury’s and growth in Boots. 
days to go: Expired investment: £242,780
Jewellery Discovery is a new online marketplace designed for luxury watches and jewellery. The company specialises in vintage and antique jewellery. It designs a wide range of unique and exceptional pieces available online. Each piece is authentic and checked by in-house specialists. Jewellery Discovery has more than 55,000 followers on Instagram. The company has been serving high-net-worth clients including Member of Parliament. Jewellery Discovery is seeking to drive a marketing campaign and expand its team. 
days to go: Expired investment: £30,990
Offering people the opportunity to experience boating through a boat charter marketplace via a mobile app. Borrow A Boat allows customers to book a peer-to-peer or commercial boat near them from anywhere in the world. Boats and watercrafts listed on the platform range from stand-up paddleboards to superyachts. Borrow A Boat lists over 16,000 boats on their marketplace, including boats from private owners. The service is available in 60 countries, with the option of renting the same day.
days to go: Expired investment: £1,496,600
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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