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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Celestial Labs is a drone display company that combines advanced technology with organic performance. The company's proprietary 'Skytheatre' display is a dynamic, safe and green alternative to carbon-intensive fireworks and represents a new frontier for the live event industry. Composed of a creative collective of award-winning filmmakers, musicians, developers, entrepreneurs, and storytellers, the company is constantly pushing the boundaries of drone display innovation, where technology meets imagination. The Human Support division of Celestial is a not-for-profit initiative that aims to lift the spirits of those who witness Celestial's displays whilst imparting crucial information. The company aims to enlist the support and guidance of city leadership partners, industrial conglomerates, and seek grant funding.
days to go: Stretch investment: Withheld
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
An online marketplace to buy and sell residential investment properties for those looking to generate an extra income. Vesta has sold 104 properties valued at £22m since launching in 2018. Properties listed contain full documents including tenancy history, due diligence, 360-degree photos and videos, valuations and investment projections. Sellers can list various new or existing sites and buyers can range from sole investors to institutions. Vesta generates revenue by charging fees to both sellers and buyers. Various payment options are available to sellers and optional fees are charged to those who wish to host viewings for their properties. Buyers are charged a fixed fee after an offer is accepted. Vesta is now raising funds to expand their team, website and property portfolio by increasing brand awareness from marketing campaigns.
days to go: Expired investment: £622,705
Different Dog is a producer and seller of healthy dog food. Purely processed dog food, which had a two-year shelf life and got spoilt in refrigerators, prompted Different Dog's founder to opt for a healthier homemade alternative. Different Dog collaborates with certified vets to produce and sell their dog food. They have grown from 100 subscribers at the start of 2019 to 740 subscribers as of today and are targeting the UK subscription box market that is set to grow 72% in the 2017-2022 time period. For its innovation, Different Dog won an award in the category for “Best Natural Dog Food Company 2019” at the UK Small Business Awards and has been awarded a 97% nutrition score on AllAboutDogFood.com, a leading independent reviewer of dog food in the UK. They have also scored a 4.8/5 rating on Trustpilot with 91% of reviews being given 5-stars. Different Dog will use the funds raised on marketing, expansion of the team and aim to acquire up to 6,000 sign-ups on their platform by 2020.
days to go: Expired investment: £1,363,268
Gunna Drinks is a company that manufactures and sells craft soft drinks, consisting of natural juices with less than 5% sugar and no artificial colours or flavours. They have outshone established competitors like Gingerella, Fentimans & FeverTree in taste tests, and its recipes draw inspiration from around the world. Gunna is stocked in major supermarkets and convenience stores across the UK such as Co-op, Sainsbury’s, Amazon, Ocado, and JD Wetherspoon. Gunna Drinks has experienced 85% revenue growth in 2019 and was overfunded by 78% in its last crowdfunding round. The company will utilise the investment to boost consumer marketing to drive rapid revenue growth and develop new products and flavours.
days to go: Expired investment: £274,880
Helping SME home builders acquire finance for their projects in the UK. Rubicon Capital has assisted more than 40 project developers in receiving investments for their builds, which has exceeded £75m. In their second year, the company generated £500k in profits and has successfully paid dividends every year since launching in 2015. Two main sources of revenue are upfront fees for connecting borrowers with lenders and administration fees in the form of long-term consultancy and performance assistance. Money raised from this crowdfunding round will be used to expand the Rubicon Capital team and grow their business to attract more home builders requiring financial assistance, in addition to increasing the number of sources offering finance.
days to go: Expired investment: £128,510
My TESS offer a bespoke fashion styling service for women around the UK. My TESS stylists can offer expert advice to customers to ensure they get the most appropriate garments for their lifestyle, body shape, likes and dislikes and their budget.
days to go: Expired investment: £30,945
SCRUBD specialise in grooming products specifically for men, leaving their skin feeling primed and looking great. SCRUBD use pioneering techniques and methods to create their 100% Natural products with no synthetic chemicals. Their skincare products are made in England and already have 72m Press Reach with more than 60+ pcs coverage.
days to go: Expired investment: £630,105
Handset Expert (HE) is a company on a mission to help a customer select his/her next phone or SIM card in a quick, cost-effective, and easy manner. HE claims to provide all the information customers need when buying a new phone and/or SIM and streamline every step of the process. In 2018, 28.8 million handsets were sold in the UK. 61% of consumers expect to buy a new phone in the next two years, and the advent of 5G will usher a new generation of devices. The company, having undergone a thorough test and build phase, believes that it is in a suitable position for a full launch with a comprehensive go-to-market plan in place. It has featured in publications such as The Guardian, The Sun and The Mirror, been recommended by MoneySavingExpert and received Ofcom accreditation. It will use the investment to grow its business across different verticals to become the UK’s go-to mobile recommendation service.

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days to go: Expired investment: £286,670
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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