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Equity Crowdfunding Pitches

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JOHNNY'S is an ethical, vegan, and sex-positive subscription condom brand. The company aims to deliver its products on a subscription basis, following in the footsteps of Direct-To-Consumer (DTC) health disruptors like Harry's and Dollar Shave Club. It aims to become a contender in the global condom market that is set to be worth $15 Billion by 2026 and enter the lubricant and sex toy market later in 2021. The company has also pledged to give a condom to HIV/STI/NHS clinics for each condom sold. It will use the investment for a PR launch, social media advertising, stock purchase, and attract talent to help the business hit its growth targets.
days to go: Expired investment: £182,281
Lemonade Dolls (LD) is the UK's first subscription underwear brand that aims to make hassle-free and comfortable underwear for young women. The company's revenue has grown 550% since January 2020. The Lemonade Dolls brand is sold in Topshop, New Look, and ASOS Marketplace. LD has 2,600 subscribers, 15,000 Dolls on its database, and over 70,000 followers across LD and Lemon's on Instagram. It also aims to bring audiences different brands like Candy Kittens, Frank Body, Dr Paw Paw, Mooncup, and Oh K!. The company has been praised by fashion magazine Grazia as having 'Broken the mould'. The company will use the investment to develop the technology behind its subscription platform, grow its product offering, strengthen its virtual presence, and drive brand awareness.

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days to go: Expired investment: £258,328
Bee Good is a British company that specialises in award-winning natural skincare products made using local honey, propolis, and bee wax. Its range of products is certified cruelty-free and they are sold via Amazon across Europe and locally in Waitrose, UK. The company saw 45% of its online buyers returning to buy again. Bee Good is profitable and positioned for growth; its website drives high margin sales year on year which were up 69%+ in Jan 2019. The company is working towards expanding its range and promoting British bees and beekeepers.
days to go: Expired investment: £255,080
Fighter Shots (FS) is a company that makes daily energy shots from a range of sources like ginger, turmeric and manuka honey to boost and strengthen human immunity. FS has sold over 50,000 bottles since its launch in November 2019. The functional drinks market has the potential to grow by $180 billion (11% CAGR) to $270 billion from 2020-24 on the back of COVID-19. FS aims to be a disruptor in this segment and asserts that its a dependable substitute to coffee and sugary drinks. It has secured listings with the Health Store, Tree of Life and DDC. The company is also developing sales in the United Arab Emirates (UAE). FS will use the investment to build its digital marketing and sales capabilities to bring its product to more customers.

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days to go: Expired investment: £160,000
Virtus Energy (VE) is a nationwide Electric Vehicle (EV) charging installation company that can install EV infrastructure anywhere in the UK. It works with producers of electric vehicle charging points, EV sockets and pedestals to provide clients with a one-stop EV charging solution offer that includes installation, a smart charging management app, guidance, and helpline assistance. It has partnered with Rivervale Leasing providing them with a home charging installation service, that is borne by the latter's customer’s monthly rentals, a first for the car leasing industry. VE has also provided solutions for growing companies such as Paack and ABP Food Group. It will use the investment to hire key staff, strengthen its marketing activities, and boost its business development divisions.
days to go: Expired investment: £429,051
E-RIDER sell electric bikes and scooters and is a new concept in personal travel. The E-RIDER bikes and scooters glide over the road with all the convenience of a silent motorcycle. All of the E-RIDER bikes and scooters come with a brake light, audible indicators, wing mirrors and motorbike suspension and these all allow for a more comfortable, safer ride.
days to go: Expired investment: £4,550
Altr is an e-commerce startup that specialises in male grooming and cosmetics. It is a brand that is committed to helping men look and feel more confident. The company adopts a B2C business model with the aim to reconstruct male cosmetics from a niche into a mass-market essential. The company retails through its own website and supplies across the UK, the US, Italy, and Spain through Amazon. In December last year, the company recorded a monthly turnover of £45k, doubling sales month on month (Oct-Dec). The funds raised will be used to increase product range and expand internationally.
days to go: Expired investment: £103,530
A taxi and on-demand delivery service using electronically assisted, high-tech cargo bikes to offer a cleaner, faster and cheaper means of transportation. Pedal Me uses highly trained riders within London to carry almost any load, including two adults, which can all be booked through their app. Between October 2017 and September 2018, Pedal Me generated revenues of more than £125k. They will be allocating investments towards increasing efficiency and improving pickup times. Funds in this round will be used to add more bikes, riders and use smarter technology. Pedal Me aims to have more than 30 bikes within a 3-mile radius from the city centre. This will result in reducing pickup times to less than 8 minutes from a booking being placed. In addition, the company will 'stack' delivery jobs, which means one rider will be able to carry out multiple orders in a single journey and will therefore allow Pedal Me to keep prices down for customers. Future plans include expanding the service to the rest of the UK and overseas.
days to go: Expired investment: £352,580
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
cab:app was deisgned to allow users to book and pay for a black cab via their mobile. The app connects passengers with black cabs all over the UK. Passengers receive a loyalty reward of cab:miles to be used on their journeys or to share with friends.
days to go: Expired investment: £31,178
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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