The Cookaway is a Direct-to-Consumer (DTC) company that makes and sells recipe boxes to users to enable them to make delicious food from the comfort of their homes. Users receive all the ingredients, including premium oils, along with complete recipe cards made by the company's expert chefs. The Cookaway has garnered over 500 verified reviews on TrustPilot with an 'Excellent' rating and onboarded 10 chefs including 5 MasterChefs and a 2-Michelin starred chef. It has featured in publications such as The Independent, Forbes, The Week, and The Daily Mail. The company was the 'Chosen Food Partner' for The Lord Mayor's Big Curry Lunch 2021. The Cookaway will use 25% of the investment to hire talent, 20% to boost brand visibility via content generation, 15% to make its technology platform more intuitive, 15% to launch new chefs and cuisines, 5% to improve its sustainability credentials, 5% to develop its app with more features, 10% towards automation, and 5% to launch a membership program.
days to go:
Expired
investment:
£792,187
Mr Lee’s Pure Foods is an innovative food/tech company creating award-winning premium healthy noodles-in-a-cup and will be launching its new instant Congee Asian rice porridge. All products are certified low sugar, gluten-free, low on calories, Vegan options and 100% recyclable and compostable packaging. The global instant noodle market is expected to reach $57.5 billion by 2024 which the brand aims to capitalise on and establish itself in as the market leader. Mr Lee's has won 50+ global awards and nominations including Grocer Gold Exporter of the Year, Great British Entrepreneur winner, and The Sunday Times Maserati 100 winner. Noted publisher Penguin Random House has published Mr Lee’s 100 Noodle Recipe cookbook which has been met with critical acclaim worldwide. With the investment, the company will invest 25% of it in marketing initiatives and entering into the US market, 10% in product development, 20% in working capital for food production during scale-up, 5% in upgrading its Hot Noodle Kiosk and vending machine facilities, and 40% in global group operating and personnel costs runway for commercial functions and scale-up activities within Australia, the UK, and the USA.
days to go:
Expired
investment:
£1,835,892
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go:
Expired
investment:
£921,686
The Wild Beer Co have created a Wildly Different beer by using wild fermentation and barrel aging. They have fused beer with different tastes such as fruit flavours, sours, herbal, spicy and even using smoke techniques to flavour the beer.
days to go:
Expired
investment:
£1,760,340
Launched in 2016, London-based Rejuvenation Water is the world’s first Amino Acid enriched spring water manufacturer. The brand provides functionality without compromising on taste and macro health. Founder Kris Ingham came up with 'Rejuvenation Water' as a 'health' drink that offers benefits without artificial sweeteners or excess sugar. Since inception, Rejuvenation Water has supplied both Grocery and Food Service channels. The second range of drinks, the hydration+ canned range, was launched in Spring 2019, and within 6 months became a best seller in Tesco, Sainsbury's, Costco and Ocado. The brand has been featured several times on BBC News, The Sun and Daily Mail. With the investment, the brand will divert resources to launch new products and hire more staff and enhance lthe brand identity.
days to go:
Expired
investment:
£98,940
Selling over 800 beers across two award-winning brands: We Brought Beer and The Beer Boutique, as well as being one of the UK's largest independent craft beer retailers, Two Heads Beer Co. is seeking investment to further expand the business with 4 new stores already planned in addition to the existing 6 stores with almost £1 million in revenue.
days to go:
Expired
investment:
£375,040
Warwick Acoustics produces Electrostatic Audio Systems for the auto industry. The company is partnered with various car Original Equipment Manufacturers and Tier 1 suppliers to produce and distribute automotive solutions.
days to go:
Expired
investment:
Withheld
The Baby Room is an independent luxury online retailer of furniture, nursery goods, designer clothing and footwear for babies and children. The company has 12,000 e-mail subscribers, 4,300 Facebook Likes, £260 Average Basket Value, and 26% repeat customers. Moreover, the company has tier 1 relationships with Versace, Fendi, Moschino, and Silver Cross. The Baby Room has achieved a new 1st-year turnover of £4.7M and £101K net profit, achieving a 15 fold increase in turnover (2018-19). With the proceeds, the company will enhance its infrastructure and team.
days to go:
Expired
investment:
£22,080
Noveltea is a premium alcoholic tea brand launched in Fenwick in April 2017. The company's products are vegan, gluten-free and low in sugar, and manufactured in minimalistic & up-cyclable lifestyle packaging. Thanks to its low-Alcohol by volume (ABV) portfolio, the brand has sold 350,000 bottles since its launch in 2017. The company experienced more than £100,000 worth of sales in April 2020 despite COVID-19 due to smart e-commerce channel utilisation. In 2020, the size of the global alcoholic drinks market is $1.587 trillion and is forecasted to grow by 3.5% (CAGR) over the next three years. The brand aims to become a major contender in this segment and grow its business. The company use the investment to focus on its core markets in the UK, Germany, and China, and enter the USA by 2020.
days to go:
Expired
investment:
£558,845
ByRuby is a food delivery company. It sources produce from local ethical suppliers, prepares meals in small batches using the raw produce, freezes the meal to preserve the taste, and delivers it nationwide. ByRuby argues that the UK ready meal sales market is worth £12 billion in 2020. The company witnessed sales up to 200% online in March 2020. ByRuby asserts that it uses only British free-range or organic meat & sustainably sourced fish from British waters. The company won the 2018 Women's Health Food Award. Its products are stocked in 26 retail stores. ByRuby has been mentioned by publications such as Daily Mail, Daily Telegraph, and Metro. It will use 50% of the investment for marketing, 26% to grow its kitchen team, 17% to upgrade its kitchen and 7% for new product development.
days to go:
Expired
investment:
£288,243
