ByRuby is a food delivery company. It sources produce from local ethical suppliers, prepares meals in small batches using the raw produce, freezes the meal to preserve the taste, and delivers it nationwide. ByRuby argues that the UK ready meal sales market is worth £12 billion in 2020. The company witnessed sales up to 200% online in March 2020. ByRuby asserts that it uses only British free-range or organic meat & sustainably sourced fish from British waters. The company won the 2018 Women's Health Food Award. Its products are stocked in 26 retail stores. ByRuby has been mentioned by publications such as Daily Mail, Daily Telegraph, and Metro. It will use 50% of the investment for marketing, 26% to grow its kitchen team, 17% to upgrade its kitchen and 7% for new product development.
days to go:
Expired
investment:
£288,243
Grocemania is an on-demand delivery platform, which allows customers to find and shop from local grocery stores and receive deliveries in minutes for only £2.50 at absolutely no cost to retailers. The company asserts that its team has been at the forefront of the pandemic delivering everyday essentials to thousands of people across London, Brighton, and Bristol in the UK. Grocemania has helped local retailers to generate £200,000 in sales through its platform since January 2020. It has allowed brands to subscribe and get detailed data analytics and sales insights about their products through its 'Data Reporting' module, and partnered with PepsiCo to maximize PepsiCo, Walkers, and Doritos sales during the UEFA Champions League Group Stage 2020. The company has featured in Timeout, The Grocer, Food Navigator, eMarketer, and UK Technews. It will use the investment to boost marketing and grow its monthly budget by 10 times, test its data module with current partnerships and create useful case-studies to secure more contracts, and invest more in local and product SEO.
days to go:
Expired
investment:
£173,781
The Cauldron is a technology-led entertainment studio that aims to deliver immersive experiences to its guests by combining technology with food and drink. Upon entering the company's venues, guests are given a magic wand, which acts as a control device for their visit. It helps them pour pints, activate lights and locks, explore science experiments, and stir cocktails. The device is also programmed to act as an open bar tab to track user spending. The Cauldron has served 1 million potions till date and welcomed 260,000+ guests. It has also inked ticket and product selling partnerships with entities like TimeOut, Airbnb Experiences, Secret London, Virgin Experience Days, and others. The company has featured on publications like Thrillist, NBC, Forbes, and Edinburgh News. The Cauldron will use 70% of the investment to open a central-London Cauldron flagship and provide additions to Wands & Wizard Exploratorium, 20% to finish the build for three new pop-up venues to open in markets across the US and Europe, and 10% to pay staff salaries.
days to go:
Expired
investment:
£304,690
NGX is the world’s first genetically personalised nutrition shake designed to bring nutrition to everyday athletes. The company has ongoing discussions to form partners with U.A.E and U.S to expand. NGX's nutritionist approved formula is a less than average vegan-friendly, environmentally responsible, allergen-free, naturally sourced, and macro trends within the millennial and Z generations. With the proceeds, the company aims to create a range of products from personalised meal plans, and protein bars to enhance its position as the go-to personalised nutrition brand.
days to go:
Expired
investment:
£207,860
Cranes Drinks is the fastest growing cider company in the UK, producing a range of innovative fruit ciders. By utilising the fruit’s natural sweetness, its drinks contain 30% fewer calories compared to that of brand leaders. Cranes ciders come in 3 flavours: blueberry & apple, cranberry & lime, and raspberry & pomegranate. As per Cranes, 34% of cider drinkers haven't consumed cider drinks much because it’s too sweet or has too much sugar. This makes Cranes a top contender in a growing fruit cider market worth £1.3 billion. The company's entire range is available on Ocado, and it has received 3 national listings in prominent retail chains like Sainsbury’s, Asda, and Morrisons. The brand has won 3 awards for its spirit range including a Gold Award in the Liqueur Masters organised by The Spirits Business and two awards from the International Wine & Spirits Competition. It has also received substantial media coverage in publications like Made In Chelsea, Dragons Dens, The Daily Telegraph, The Evening Standard, Vogue, Cosmopolitan, and Bella amongst others. With the investment, the company aims to use 25% of it as working capital, 60% in marketing, and 15% in managing key finances.
days to go:
Expired
investment:
£246,046
The Cookaway is a Direct-to-Consumer (DTC) company that makes and sells recipe boxes to users to enable them to make delicious food from the comfort of their homes. Users receive all the ingredients, including premium oils, along with complete recipe cards made by the company's expert chefs. The Cookaway has garnered over 500 verified reviews on TrustPilot with an 'Excellent' rating and onboarded 10 chefs including 5 MasterChefs and a 2-Michelin starred chef. It has featured in publications such as The Independent, Forbes, The Week, and The Daily Mail. The company was the 'Chosen Food Partner' for The Lord Mayor's Big Curry Lunch 2021. The Cookaway will use 25% of the investment to hire talent, 20% to boost brand visibility via content generation, 15% to make its technology platform more intuitive, 15% to launch new chefs and cuisines, 5% to improve its sustainability credentials, 5% to develop its app with more features, 10% towards automation, and 5% to launch a membership program.
days to go:
Expired
investment:
£792,187
Family Secret (FS) is a company that specialises in making sauces that are low on fat, sugar, calories and contain no added preservatives. The company's seven cooking sauces are listed with retailers including Ocado, Coop Midcounties, Amazon, as well as, hosted on QVC. The company's pouches are recyclable, and it is the process to make them compostable/biodegradable. It aims to be a disruptor in the $605 billion snacks market. FS won the 'Best Pitch' in the West Midlands 2019 via Pitchfest at Venturefest, were finalists for The Midlands region of the Family Business Entrepreneur 2019 via Great British Entrepreneur Awards, and appeared with celebrity chef Gordon Ramsay in a recipe video. The company will use the investment to expand its range of cooking sauces, produce more recipe videos to attract customers, expand sales by making its website more intuitive, and bring out snack boxes.
days to go:
Expired
investment:
£147,070
SL'M is the world's first zero sugar, zero carb, zero fat range of wines which is approved by both the TSO and FSA. During COVID-19, the company witnessed record earnings, amidst profitable online sales in March 2020. The company has also been featured in publications such as Cosmopolitan, The Sun, and many more. Slim Wine's audience comprises Gen X, Millennials, and Boomers, giving the company a great cross-generational position in the market. The company has served over 2 million glasses of wine and generated profits of over £1 million amidst a growing customer base. Slim Wine's latest vintage, Cuvée 450, was showcased at the 'Royal Berkshire Polo Club'. The company will use the investment to boost sales and marketing, advertising campaigns, and wine production.
days to go:
Expired
investment:
£262,948
Planty delivers chef-prepared, plant-based, frozen meals straight to the doorstep of UK consumers. The company is on a mission to help people choose a smarter diet for the planet. It aims to become a contender in the plant-based food industry that is set to reach $74.2 billion by 2027. Planty further asserts that in the UK alone, 39% of people considered themselves as flexitarian in 2019. The company has sold over 30,000 meals in the first four months of 2021, reached £43,000 of monthly revenue in April 2021, was named the 'Best vegan delivery service in the UK' by Men's Fitness, and built up a 4.8/5 rating on Trustpilot. It has also featured in press entities like Forbes, BBC GoodFood and Cosmopolitan. Planty claims that it has seen a revenue increase of 800% from September 2020 to April 2021. It will use the investment to hire key talents, expand its meal options with innovative dishes, develop new products (desserts and breakfasts), and move to a larger commercial kitchen to sustain demand.
days to go:
Expired
investment:
£538,195
Equal Health's (EH) mission is to create a healthy organic food brand that makes a difference to the environment and its customers' health. The company wants to become the go-to brand for healthy organic meals. EH uses seasonal organic ingredients which are ethically sourced, cooked and packed in its kitchen by its expert team of chefs. It received its organic status through the UK's leading certification body, The Soil Association. It aims to launch a new range of healthy organic frozen meals. EH will use the investment to focus on digital marketing, increase its kitchen facilities, and invest in New Product Development (NPD).
days to go:
Expired
investment:
£226,598
