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Equity Crowdfunding Pitches

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East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
Launched in 2016, London-based Rejuvenation Water is the world’s first Amino Acid enriched spring water manufacturer. The brand provides functionality without compromising on taste and macro health. Founder Kris Ingham came up with 'Rejuvenation Water' as a 'health' drink that offers benefits without artificial sweeteners or excess sugar. Since inception, Rejuvenation Water has supplied both Grocery and Food Service channels. The second range of drinks, the hydration+ canned range, was launched in Spring 2019, and within 6 months became a  best seller in Tesco, Sainsbury's, Costco and Ocado. The brand has been featured several times on BBC News, The Sun and Daily Mail. With the investment, the brand will divert resources to launch new products and hire more staff and enhance lthe brand identity.

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days to go: Expired investment: £98,940
BioSure HIV Self Test allows for private testing in a time and place convenient to the user. The test is discreetly delivered in the post and once everything is finished all the testing equipment can be thrown away in the bag provided with the usual rubbish. 
days to go: Expired investment: £495,459
Warwick Acoustics produces Electrostatic Audio Systems for the auto industry. The company is partnered with various car Original Equipment Manufacturers and Tier 1 suppliers to produce and distribute automotive solutions. 
days to go: Expired investment: Withheld
The Baby Room is an independent luxury online retailer of furniture, nursery goods, designer clothing and footwear for babies and children. The company has 12,000 e-mail subscribers, 4,300 Facebook Likes, £260 Average Basket Value, and 26% repeat customers. Moreover, the company has tier 1 relationships with Versace, Fendi, Moschino, and Silver Cross. The Baby Room has achieved a new 1st-year turnover of £4.7M and £101K net profit, achieving a 15 fold increase in turnover (2018-19). With the proceeds, the company will enhance its infrastructure and team.
days to go: Expired investment: £22,080
Magway is a sustainable and reliable transport solution that aims to improve air quality and congestion. It is the winner of Innovate UK grant and has been recognised as a top 100 Global Startup. Magway is planning initial revenue opportunity from short routes around airports. Moreover, the company has an agreement in place with a leading engineering firm to plan implementation. It is a high-impact investment opportunity that plans to generate revenues by expanding internationally, transforming delivery around urban centres in the UK, and providing secure goods handling solutions for airports. With the proceeds, Magway aims to accelerate development, register further patents, and build the team.
days to go: Expired investment: £1,344,460
By combining fitness with fashion, art and design, BLOK has become a major competitor of boutique class-based gyms within London. BLOK has appeared on Britain's Next Top Model, as well as working with global stars including Anthony Joshua and Jordan Dunn.

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days to go: Expired investment: £891,790
Graphene Composites (GC) is a nano-materials technology company engaged in creating strongest, lightest, and most resilient materials. Using graphene and aerogels, GC creates high-performance composite armours, aerospace and renewable energy products. GC Shield active shooter protection for schools has received strong support from politicians, police and school authorities in the US and signals noteworthy revenue and profit potential.
days to go: Expired investment: £497,020
Occuity seeks to develop revolutionary non-invasive screening and monitoring devices for chronic diseases like diabetes and Alzheimer's. It argues that its device safely shines a low power beam of light into the eye and then collects and analyses the return signal to accurately measure structures within the eye and detect changes associated with the onset of the aforementioned diseases. Occuity is targeting three distinct markets, namely Ophthalmology, Disease Screening and Disease Monitoring, which is worth an estimated $35 billion per year. It claims that its 'Occuity Indigo' product enables earlier detection of diabetes and provides a non-contacting, pain-free glucose monitor. Occuity was awarded over £1.5 million as part of the Innovate UK grant for the development of technology within Occuity Indigo. It has also signed a partnership with one of the UK's leading ophthalmic distributors, Birmingham Optical, to distribute its PM1 pachymeter device. It states it will use 42% of the investment towards Research and Development (R&D), 23% towards sales and marketing, 20% towards management and finance, 9% towards managing CAPEX and NRE, and 6% towards paying fees.
days to go: Expired investment: £2,854,857
A taxi and on-demand delivery service using electronically assisted, high-tech cargo bikes to offer a cleaner, faster and cheaper means of transportation. Pedal Me uses highly trained riders within London to carry almost any load, including two adults, which can all be booked through their app. Between October 2017 and September 2018, Pedal Me generated revenues of more than £125k. They will be allocating investments towards increasing efficiency and improving pickup times. Funds in this round will be used to add more bikes, riders and use smarter technology. Pedal Me aims to have more than 30 bikes within a 3-mile radius from the city centre. This will result in reducing pickup times to less than 8 minutes from a booking being placed. In addition, the company will 'stack' delivery jobs, which means one rider will be able to carry out multiple orders in a single journey and will therefore allow Pedal Me to keep prices down for customers. Future plans include expanding the service to the rest of the UK and overseas.
days to go: Expired investment: £352,580
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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