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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
BEEN London is a next-generation sustainable accessory brand which converts waste into beautiful products, for customers all around the world. They aim to change the way people make, perceive and buy beautiful things and want to make everyone part of the solution, involving local artisans and people with learning disabilities in the growing economy of sustainable fashion. Till now, they have successfully shipped orders to 18 countries worldwide, achieved profitability from Year 1 and launched 17 different products including backpacks, laptop cases and tote bags. BEEN is a UK FUTURE 20 startup, a finalist at the Sustainable Lifestyle Awards, and a profitable company looking to scale up into a global, game-changing sustainable brand.  BEEN have been approved for investment by London Fashion Fund. With the funds, they want to accelerate sales, increase margins and turn other streams of waste into new incredible products.

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days to go: Expired investment: £325,589
The Sports Edit (TSE) is one of the UK’s fastest-growing eCommerce retailers that sells activewear brands and products, as well as, produces content and events, centred around inspiring movement and mindfulness. It is among Europe’s foremost curators of premium activewear, partnering with 50+ leading brands. The company aims to become a major contender in the womenswear market, forecast to grow 7.7% per annum to $216 billion, by 2024. The company has >45,000 social media followers, a leading gym retail partnership, and seen its online revenues grow over 145% in the first five months of 2020 Year-Over-Year (YoY). For its timely response to customers' queries, TSE was validated by the Feefo Gold Service Award 2020 & garnered a Net Promoter Score (NPS) of 72. The company will use the investment to widen its brand & product range, hire staff for marketing and merchandising, ensure customer acquisition & retention, and launch its deal with Nike in the third quarter of 2020. 

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days to go: Expired investment: £930,307
Rockit design innovative sleep products that centre on child sleep issues. The company has launched an award winning portable baby rocker and since the launch in October 2017 over 14,000 Rockits have been sold. The product will be in John Lewis stores in spring and also in JoJo Maman Bebe in the summer. The funding will allow them to increase their marketing in the UK and overseas. It will also to produce the tooling for the first follow up product.
days to go: Expired investment: £253,120
Auto Lease Compare is a company that uses a web-based platform to provide business services of leasing cars in the UK market. The company is on a mission to transform the growing UK car leasing industry. They are currently operating in a leasing & rental market worth £49 billion in the UK alone. Auto Lease Compare have increased their users to 40,000 on the platform and have also partnered with some of the UK’s leading leasing companies. With the investment, the company will grow its business by revamping and upgrading the website, executing a strong marketing strategy and increasing brand awareness.

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days to go: Expired investment: £111,860
Rivalled is a sports platform connecting universities across the UK. This allows students to submit their own sporting profile and network with like minded individuals. 
days to go: Expired investment: £24,400
Pedal Me uses high-tech cargo bikes, trailers and trained riders to provide delivery & taxi services when needed. The company offers a solution that will out-perform motors in car-centric cities as bike-friendly measures like bike lanes are introduced. As of now, the company has 32 bikes and 45 staff in total. It has witnessed a strong MoM growth (19% on avg). The trips provided by Pedal Me has negligible carbon footprint in comparison with vans, taxis or electric vehicles. With the funds, the company will improve the technology, maintain speed with demand, develop the staff and balance the process.

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days to go: Expired investment: £421,330
Lone Design Club is a new retail concept which runs innovative and disruptive pop-up stores and gives voice to small independent brands in creating unique and sustainable fashion. The platform's founder has validated and supported more than 200 designers in 16 stores. The company has multiple revenue streams: commission, designer fees, sponsorship, and events. The current investors include designers and tech entrepreneurs. With the proceeds, Lone Design Club will grow store days by 250% and scale online by hiring more staff to fuel its growth.
days to go: Expired investment: £58,280
The Baby Room is an independent luxury online retailer of furniture, nursery goods, designer clothing and footwear for babies and children. The company has 12,000 e-mail subscribers, 4,300 Facebook Likes, £260 Average Basket Value, and 26% repeat customers. Moreover, the company has tier 1 relationships with Versace, Fendi, Moschino, and Silver Cross. The Baby Room has achieved a new 1st-year turnover of £4.7M and £101K net profit, achieving a 15 fold increase in turnover (2018-19). With the proceeds, the company will enhance its infrastructure and team.
days to go: Expired investment: £22,080
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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