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Equity Crowdfunding Pitches

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WhatsInStore is the best way to shop for deals to save time, money and energy. It is the world’s first AI engine (patent pending) that empowers shoppers to make buying decisions by sending information to the user’s phone about the products they are interested in. WhatsInStore will focus specifically on the UK grocery market, which has a potential of 28 million shoppers. There are 87,041 physical outlets selling groceries in the UK and the company has signed up with 23 retail stores so far. The complete system has been built and is fully operational. The company has approval for SEIS and EIS tax scheme for the investors. The money invested will be used to grow the user base, secure more retailers, promote via predominantly social media and sell subscriptions to retailers

Pitch Rated

53%

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days to go: Expired investment: £51,500
Outfts is a fashion marketplace that serves retailers, influencers, and consumers merging the traditional marketplace concept with expanding social features. Users can shop via storefront, creator profiles, shoppable social feed, or search and product listings. Outfts is focused on 'Female First' creators. Outfts claims to bring together a growing collection of more than 55 retailers, combining over 3000 brands and over 1 million products. The company live tested its private beta, with three carefully selected clients namely, H&M, Urban Outfitters and MATCHESFASHION, and multiple influencers. It has acquired over 50 more high-profile clients, including Coach, Kenzo, MANGO, Harvey and many more. Outfts says it will use the investment to hire key personnel, manage operational expenses, manage marketing initiatives, oversee its app development, and expand outside of the European market, beginning with the US.

Pitch Rated

71%

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days to go: Expired investment: £198,047
Alert Technology Limited is set to transform health and safety best practice for asbestos management by introducing ALERT - a new generation of real-time asbestos monitoring. With the large potential market, Alert will give market priority to the sectors who have demonstrated the greatest need. ALERT is the only solution to the global problem that impacts 30+ industry sectors. Till now, they have successfully launched the ALERT PRO 1000-the first model in the range and won an industry award in the asbestos category. With the investment, they will strengthen their team by recruiting a new Sales Director, Technical Sales Support, Technicians and Service Engineers to boost the in-house team, expand distribution, drive sales, scale-up assembly and service customers.

Pitch Rated

74%

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days to go: Expired investment: £10,000
Gunna Drinks (GD) manufactures and sells craft soft drinks, consisting of natural juices with less than 5% sugar having zero artificial colours or flavours. The company asserts that it has outshone established competitors like Gingerella, Fentimans and FeverTree in taste tests. GD is stocked in major supermarkets and convenience stores across the UK such as Co-ops, Sainsbury’s, Amazon, Ocado, and JD Wetherspoon. The company won the prestigious 'Great Taste Award' in 2020 and witnessed more than doubled revenues in 2018-2020, with a 23% growth in 2020 despite COVID. The company will utilise the investment to boost consumer advertising to accelerate the growth of its online store, focus on trade investment to further increase the rate of sale, and concentrate on New Product Development (NPD).

Pitch Rated

85%

Gold

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days to go: Expired investment: £696,261
vFloorplan creates innovative, interactive Meeting and 3D event floorplans making it easy for potential customers and booking agents to explore venue layouts. The Kia Oval, QEII Centre and National Conference Centre (National Motorcycle Museum) are a few customers already using vFloorplan 3D, with recurring revenue and great feedback. Till now, the company has achieved a waiting list of 100+ venues, contractual relationships with 3 major partners and they are also the finalists in the National Entrepreneur Awards. They are seeking funding for a rollout to almost 200 UK venues including key Premiership Football Clubs, major UK tourist attractions and notable hotel brands.

Pitch Rated

80%

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days to go: Expired investment: £54,700
Grubby is a purpose-led recipe kit brand on a mission to make plant-based cooking more accessible without damaging the earth. It argues that there has been a 400% increase in people moving to a plant-based diet from 2014 to 2019. It intends to cater to this demand. The company asserts that it is a 100% plant-based business and intends to combine three rapidly growing areas namely, food delivery, meal kits, and plant-based diets. It also wants to become a contender in the recipe kits market that has experienced a £385 million growth since 2015. Grubby has served over 50,000 meals since its launch, received 100+ 5-star reviews, and grown sales 130% in the last quarter to £135,000. It has received investment from angel investors including founders of Skyscanner and World First. Grubby will use the investment to continue its growth through product innovation, speciality add-ons, and an enhanced digital experience to boost customer acquisition.

Pitch Rated

68%

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days to go: Expired investment: £1,049,472
Freetrade is an award-winning, commission-free investing application. In the investment industry, high commissions and clunky products can make it complicated for people to start their investment journeys. This is where Freetrade comes in by offering a simple, transparent freemium pricing model where the user can pay for the premium features they want. The company is an FCA-regulated stockbroker and a member of the London Stock Exchange. Its new proprietary brokerage platform, Invest by Freetrade, has scaled smoothly while keeping costs low. It also consists of new features such as free Instant Orders & real-time deposits compatible with Apple Pay/Google Pay. The company has also shipped fractional shares, breaking down another barrier to investing. 150,000+ customers are enrolled in the ecosystem with a 500% growth Year-on-Year (YoY). The company's app won the Best Online Trading Platform at the British Bank Awards 2019 and 2020. With the investment, the company aims to grow engineering & marketing and continue expansion into Europe.

Pitch Rated

75%

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days to go: Expired investment: £7,015,011
Founded by Glen Elliot, 2005 in the early days of the professional video gaming industry, Esports Gaming League (EGL) has since helped shape esports into a fast-growing phenomenon. The brand aims to be at the forefront of esports starting in Europe before expanding globally into Asia, South America, and the Middle East. It has worked with clients such as KFC, Science Museum, Activision among other brands. The esports industry is valued at $1.1 billion globally for 2019, and EGL has positioned itself to be at the heart of it. The platform has 315,000 registered users engaging in regular tournaments online. With the funds raised, EGL aims to enhance its tournament platform and make the process of playing and competing easier. It will also work with major game developers across multiple platforms and make their titles esportable.

Pitch Rated

52%

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days to go: Expired investment: £189,540
PLAYin CHOC is an ethical UK manufacturer that makes chocolate and plastic-free toys sustainably. The company asserts that it currently has a range of 19 products that are plastic-free, organic, vegan certified, and free from 14 allergens. It aspires to become a contender in the global chocolate with toy market segment that is worth 4 billion USD per annum. PLAYin CHOC claims that its distributors have access to over 600,000 shops across 30 countries. PLAYin CHOC points out that it is listed with 3 global companies, Sysco, Ocado and Gategroup, and is in early-stage conversations with 'Top 5' supermarkets in the UK. The company has also won 18 multi-national awards and exports its products to 30 countries. It argues that its UK factory has the capacity to produce 33,000 bars in 8 hours. PLAYin CHOC will use the investment to scale its business across different verticals.

Pitch Rated

84%

Gold

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days to go: Expired investment: £364,495
Common Objective is a global B2B sourcing and information platform that rewards sustainable business through higher search rankings. The company aims at disrupting the $2trillion fashion industry as it has already used by 23k+ fashion professionals who work at leading brands and 1000’s of SME’s, from over 150 countries. The company’s online platform uses personalisation and matching technology to connect buyers with suppliers and provides them with targeted content and tools supporting best practice. The site is used by individuals and teams who work at world-leading brands backed by industry leaders including Roland Mouret, PDS Multinational, and Plexus Cotton.

Pitch Rated

81%

Gold

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days to go: Expired investment: £462,260
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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