Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
NGX is a nutrition company that claims to have made the world’s first genetically personalised nutrition-shake, backed by nutritionists and scientists. The company is in the process of filing a patent for its product. It asserts that recommended food guidelines are based on population averages that are generic and not suitable for achieving optimum physical, mental fitness and health. NGX claims that its customer-specific products are trustworthy as they are made based on a DNA Nutrition Test (DNT) that is unique to a person. The company is operating in the $87 billion fitness market and aims to be a major contender. NGX has sold 30,000 NGX meals since its launch in 2020, collected data on over 5,000 genetic variations, and created proprietary gene-nutrition matching algorithms. It was a finalist in the 2019 British Business Awards (Health & Wellness) and has featured in publications like Glamour, Men's/Women's Health amongst others. The company will use the investment to support customer acquisition activities, team expansion, product supply, and brand partnerships deals.
days to go:
Expired
investment:
£294,934
Bazar is the UK’s first dedicated ethical marketplace and lifestyle application. The company intends to disrupt the ~£32.8 billion UK consumer marketplace by creating a platform where eco-friendly businesses can thrive, and consumers can trust brand values. It brings curated ethical and eco-friendly brands, artisans, and items under one portal. BAZAR soft-launched its application with 35 sellers and 650 products in the COVID-19 lockdown which doubled showing positive seller demand. The app saw over 1800 downloads with early sales. The company has a social media presence with over 1500+ Instagram followers. It intends to enter the US market in 2022, followed by Europe. Bazar will use the investment to continue to develop its technology to help sellers grow their business and give buyers an intuitive shopping experience on the app.
days to go:
Expired
investment:
£208,368
Grubby is a purpose-led recipe kit brand on a mission to make plant-based cooking more accessible without damaging the earth. It argues that there has been a 400% increase in people moving to a plant-based diet from 2014 to 2019. It intends to cater to this demand. The company asserts that it is a 100% plant-based business and intends to combine three rapidly growing areas namely, food delivery, meal kits, and plant-based diets. It also wants to become a contender in the recipe kits market that has experienced a £385 million growth since 2015. Grubby has served over 50,000 meals since its launch, received 100+ 5-star reviews, and grown sales 130% in the last quarter to £135,000. It has received investment from angel investors including founders of Skyscanner and World First. Grubby will use the investment to continue its growth through product innovation, speciality add-ons, and an enhanced digital experience to boost customer acquisition.
days to go:
Expired
investment:
£1,049,472
Petalon is a business that delivers flowers across London and Britain on bicycles. Incorporated in 2016, Petalon was the culmination of two simple ideas delivering flowers to clients and ensuring carbon-neutrality. Petalon's aims to simplify flower delivery by cutting out waste and not compromising on aesthetics or affordability. For every 100 deliveries, Petalon donates 5% of operating profits to bee conservation charities and plants a tree in Britain. They have been praised by renowned publications such as Vogue, Vanity Fair and Stylist. Since incorporation, the company has secured a turnover of £700,000. With the investment, Petalon seeks to develop more brand awareness outside of London, build a dedicated following on social media channels and fund a nationwide marketing campaign to bring beautiful, sustainable floristry to clients across demographics.
days to go:
Expired
investment:
£93,850
Bookblock is a custom gifting platform that makes buying gifts and sending cards easier and affordable for everyone. In 2014, it began as a design-led gift manufacturer taking the client's idea and turning it into a premium bespoke product. Since then, it has seen over £5.4m of sales and a profit of £348k in FY 2018. Since its last fundraise, Bookblock has grown into a £2m revenue business. Bookblock has made manufacturing accessible by introducing 3D technology that simplified intricate manufacturing processes. Since launch, it has implemented many functionalities and improvements, and are now ready for a marketing push.
days to go:
Expired
investment:
£169,670
Ingle & Rhode has come up with ethical and traceable wedding bands and rings. The company has sold more than 6,000 rings directly to the customers. It has achieved a rating of 5-star on Trustpilot and became a finalist of 2015, 2016 and 2017 UK Jewellery Awards. They aim to offer an exceptional combination of premium quality and ethical credentials. With the proceeds, the company will boost its digital marketing campaign.
days to go:
Expired
investment:
£118,080
HUUB is a premium endurance sports apparel brand. Its products are used by Olympic gold medallists, 'IRONMAN' champions and amateur athletes. HUUB witnessed profits worth £4.8 million and an EBITDA of £420,000 in 2019. The company is a leading brand in the £60 million UK triathlon apparel & accessories market. HUBB is now targeting the US$5 billion global bike apparel market. It has built working relationships with noteworthy individuals such as former Olympian Greg Whyte and chef Gordon Ramsay. The company will use the investment to target all endurance sports through a combination of retail and distributor partnerships. It will also expand its Direct-To-Consumer (DTC) online business.
days to go:
Expired
investment:
£1,352,941
LuxDeco aims to connect luxury shoppers around the globe to the world's finest interior brands through personal shopping technology, white-label e-commerce service and a curated online marketplace. It believes that its proprietary algorithms, data science, and expert curators who aggregate and standardise product data from hundreds of partners, set it apart from traditional e-commerce and present the most relevant selection to the users. LuxDeco offers a curated selection of products from 350+ premium brands with minimum inventory risk while providing a personalised shopping experience. Moreover, leading interior brands like Ralph Lauren and Aerin have also joined the platform. Till date, with £920 average order, it has seen £13m+ gross sales. In Y/E March 2019, it achieved £546k gross profit after fulfilment (-£1.59m P+L).
days to go:
Expired
investment:
£1,518,730
Kaelo is a design company whose patented, 'Dry-cold chamber', is an open bottle host that can be integrated into premium interiors to serve drinks at the ideal temperature. The company states that its product requires no ice, water or maintenance, and uses as little power as a lightbulb. Kaelo points out that it has achieved rapid market acceptance with over 2300 unit sales to date, with almost no marketing spend. The company is now focused on high-end kitchens in the +£30,000 category. It estimates that out of the 4.5 million of these bought every year, 70% of customers would upgrade their kitchens with Kaelo's products. Kaelo currently has 125 kitchen showrooms that are selling its products in the UK with more distributors selling across Europe and the US. It will use the investment to launch the Kaelo brand for the first time, establish Kaelo in the kitchen market, and achieve the brand's goal of reaching 37,000 units by 2025.
days to go:
Expired
investment:
£845,260
