Lucy Choi has created an affordable luxury footwear brand that comes with a unique heritage, having learnt her craft from her uncle, the great shoe designer, Jimmy Choo. Lucy Choi London has been featured consistently at London Fashion Week and in the elite fashion press. The brand has been featured in platforms such as The Times, Vanity Fair, Vogue, Grazia, and The Telegraph. It has been worn by A-list celebrities including Hailey Beiber and Sharon Stone. From 2018 to 2019, there has been a 40% increase in the number of shoes sold. Lucy Choi London has also been sold to various UK stockists and wholesaled internationally. Around 5,800 subscribers have subscribed to its website since 2016 (41% CAGR). With the proceeds, the company will refocus on wholesale globally, design a new website, hire new employees, and increase marketing spends.
days to go:
Expired
investment:
£182,770
Perfino designs natural scent infused artisan jewellery. The company argues that one-third of humans are intolerant to synthetic chemicals and that up to 60% of these chemicals may be absorbed into the bloodstream. Perfino wants to change this scenario and provide fragrance lovers access to natural scents with no skin contact. Perfino pendants come with six super-absorbent lava stones and a bottle of expertly blended natural essential oils. Users need to simply add a drop to a stone, put it in the pendant, and enjoy a wonderful scent all day long. The company aims to disrupt the $310 billion global jewellery/perfume market with its products. Perfino's CEO has featured in the BBC’s CEO Secrets and Radio 4 Business Matters. The company will use the investment to grow its team and product range, boost sales and set up a membership service.
days to go:
Expired
investment:
£74,268
The Sports Edit (TSE) is one of the UK’s fastest-growing eCommerce retailers that sells activewear brands and products, as well as, produces content and events, centred around inspiring movement and mindfulness. It is among Europe’s foremost curators of premium activewear, partnering with 50+ leading brands. The company aims to become a major contender in the womenswear market, forecast to grow 7.7% per annum to $216 billion, by 2024. The company has >45,000 social media followers, a leading gym retail partnership, and seen its online revenues grow over 145% in the first five months of 2020 Year-Over-Year (YoY). For its timely response to customers' queries, TSE was validated by the Feefo Gold Service Award 2020 & garnered a Net Promoter Score (NPS) of 72. The company will use the investment to widen its brand & product range, hire staff for marketing and merchandising, ensure customer acquisition & retention, and launch its deal with Nike in the third quarter of 2020.
days to go:
Expired
investment:
£930,307
The Wild Curl (TWC) makes custom-formulated and plant-based curly hair products. The company chooses its ingredients based on research that centers around the composition of curly hair across different demographics. TWC argues that it supports and fights for inclusive beauty standards by empowering women to adopt their naturally curly hair since 65% of women in the world have textured hair. The company claims to have changed the hair journey of 5000 customers globally. TWC has 5,000 customers, 5,600 email contacts and 6,000 followers on social media. The company has earned £100,000 in revenue since its launch and shipped over 5,000 orders to customer’s doorsteps worldwide. TWC will use the investment to expand its product range focused on conditioners.
days to go:
Expired
investment:
£95,689
Catipilla designs, manufactures and retails a range of high quality, functional, wall-mounted climbing frames, resting points, and scratchers to create unique living spaces for cats. The company asserts that the cat segment of the pet market is worth an estimated £5 billion in the UK alone. It wants to become a contender in this segment. Catipilla has sold 2,000+ products across 16 countries, listed at retailer Pets at Home, and became a finalist in the PetQuip '2018 Product of the Year' in the past three years. Catipilla's products are situated in vet practices, catteries, and cat rescue centres. The company claims that it is endorsed by International Cat Care and has a partnership with IAMS, a global pet food giant. After a 5.36 times increase in orders during the 2020 lockdown (compared to Q2 and Q3 2019), Catipilla requires investment to scale up sales, distribution, manufacturing, and export capability.
days to go:
Expired
investment:
£196,702
Tom & Teddy Limited is a family-centric global swimwear brand started by Bristol-based female-founder. Tom & Teddy is a beachwear brand for men & boys that has sold more than 55,000 shorts in 2018 generating a revenue of approximately US$1.8m. The shorts are made in a quick-dry microfibre fabric with UV protection and a super-soft finish. The company aims to grow to £8m by the year 2023 (with significant upside potential), £1.6m EBIT.
days to go:
Expired
investment:
Withheld
AEVHA London is a luxury fashion brand that makes beautifully crafted handbags at an accessible price. Their handbags have been used by celebrities including Beyoncé, Jessica Biel, and Amy Adams. AEVHA London has a wide global wholesale distribution and is stocked by Harvey Nichols and Yoox-Net-A-Porter. The brand has also been featured in publications such as Vanity Fair, Grazia, Marie Claire & Elle. AEVHA acquired 45,000 followers on Instagram without a dedicated digital marketing budget. With the investment, the company will allocate a digital marketing budget and build an experienced team to execute an efficient paid media strategy to drive more sales.
days to go:
Expired
investment:
£278,291
Atterley.com is an online marketplace designed to support and provide independent boutiques with a global client base. It has more than 250 boutiques selling over 2,000 brands with no stock risk. The platform sees an average footfall of 244,000 visits per month globally. Atterley has an Excellent Trustpilot score. From a device to the doorstep, customers on Atterley can shop for innovative boutique-styles securely from a diverse directory of up to 2,800+ new, known & niche brands across men's & womenswear. The company's global DHL delivery network ensures secure and hassle-free delivery of the ordered product. With the investment, the company plans to refine its technology stack and increase its team capacity to create a strong foundation for scalable international growth.
days to go:
Expired
investment:
£532,994
Planks is a British clothing brand that creates eco-conscious outerwear for skiers. The company is an omni-channel brand that sells Direct-to-Consumer (DTC) via planksclothing.com, through its Val d’Isère store and other retailers. Planks uses 'Bluesign' approved fabrics and incorporates 'REPREVE' recycled yarns into 68% of its products having recycled 1.5 million waste plastic bottles, in the process, so far. The company had a turnover of £1.85 million between May - June 2020. Planks has a growing community of 27,000+ customers that are a part of its Grassroots Tour initiative. Planks's loyalty platform, 'The FUSS', allows the brand's best customers to complete missions, create content and become brand advocates. The company will use the investment to continue international D2C expansion by improving customer experience in target markets via website localisation and digital marketing and sustain Business-to-Business (B2B) growth via digital wholesale accounts and integrated marketplaces.
days to go:
Expired
investment:
£847,154
The Active Kollection (TAK) is an online store that sources running and cycling brands from around the world. The company is aiming to build a community of enthusiasts by making gear that will give them the performance, aesthetic and durability they desire. The sports and outdoor fashion market is expected to rise to £10.6 billion in 2022. TAK endeavours to become a major contender in this category. TAK's platform is live with 16 independent brands. The company has 54,000 followers across Twitter, Facebook and Instagram. It requires investment to accelerate its growth and continue its search to become the world’s most stylish running and cycling gear brand.
days to go:
Expired
investment:
£69,432
